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Stakeholder Mapping Personas Value-Chain Analysis Ethnographic, Group & Expert Interview Funding Strategies

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Build your Team Who is on your team? Who are  core members  and who are  extended members ? Define your Audience Who will you be designing for? Consider the  core audience  and  extended audience. Through your discussion, what did you determine about the  roles  that people will play and the unique  goals  that you each have? Draw a visual reminder

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The purpose of working with personas is to be able to develop  solutions, products and services  based upon the needs and goals of your users. Be sure to describe personas in such way so as to express enough understanding and empathy to understand the users.   You should include details about the  user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of  behaviour . Add a few fictional personal details to make the persona a realistic character.  Give each of your personas a name

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1.
2.
3.
4.
5.
Jantina :
Bangsa
Umur :
Status .
Lelaki
: Melayu O Cina Olndia O Lain-lain
Bujang O Berkahwin O Lain-lain
6.
7.
8.
Tahap Pengajian Tertinggi :
ü Ijazah dan ke atas
Diploma /Sijil
ü Sekolah menengah
ü Sekolah rendah
Pekerjaan :
ü Professional
ü Bukan Professional
ü Bekerja Sendiri
Pelajar
O Lain-lain.........................
Sektor Pekerjaan .
ü Kerajaan ü Bukan Kerajaan ü Tiada Kaitan
Tinggal Bersama:
Keluarga Rakan Sendiri

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Kampung Sg Wangi: Persona (Attitude and  Behavior )

Penerimaan  dan  sikap   ke   atas   kitar   semula  dan  pengasingan   sampah 1 2 3 4 5 N/A Pengetahuan   saya   tentang   kitar   semula   adalah   sangat   baik .             Pengasingan   sampah   adalah   sebahagian   dari   aktiviti   kitar   semula .             Pengasingan   sampah   penting   untuk :             Saya dan  keluarga             Masyarakat              Alam   sekitar             Saya  mengasingkan   sampah   pepejal  di  rumah .             Pengasingan   sampah  yang  saya   lakukan   memberi   kesan   kepada   alam   sekitar .             Jika   saya   tidak   mengasingkan   sampah ,  ianya   disebabkan  oleh:             Leceh               Tiada  masa             Tidak   penting             Lain-lain: ………………………………….             Aktiviti   pengasingan   sampah   perlu   dikuatkuasakan .             Saya  bertanggungjawab   untuk   menjaga   alam   sekitar .             Saya  sanggup   mengurangkan   keselesaan   hidup  demi  menjaga   alam   sekitar .

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Better understanding of  WHO  the users are WHAT  is their attitude  HOW  they behave towards the problem and potential idea If we do not understand who the users are, most probably we are not able to design a solution that  best fit their needs .

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Rains fill Mobile's Dog River with trash -- again (video) - al.com

Threats to Clean Water in the Delaware River Basin | Frontier Group

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What Happens if there is no Persona? Review the  Clean River Challenge (basic HMW)

I wish the river is cleaner (just like the ones in Switzerland)

HMW design a program that would make the river cleaner

If we stop asking for more questions and stop looking for more inspiration

What if people keep throwing rubbish and do not care about the environment? Do we need to employ more cleaning services?

3. Waste net ( sistem   penahan   sampah )

CONCLUSION : If the idea is based on “cleaning”, we will not be able to sustain the environment in the long term since the source (actions, attitude) from the people is not tackled. Therefore,  no ideation or any solution should be offered at this stage .

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What Happens if there is no Persona? Review the  Clean River Challenge (revised HMW)

HMW change people’s mindset and habit towards better environment with the supports from the authority and environmentalist.

If we skip the interviews and other research effort

1. Interactive save the earth campaign and promotion.

May increase awareness, but will people take the actions?

2. Fine and penalty for throwing out thrash.

Punishment may not work to change people’s behavior.

3. Creative education program for the school children about the importance of cleanliness and the earth.

May work, but it covers only a small group of the population.

CONCLUSION : If the idea is based on “just changing the mindset”, we will not be able to sustain the environment in the long term since the source (actions) from the people is not tackled. Therefore,  more iteration exercises should be conducted.

So now we continue by identifying constraints, challenges and looking for inspirations

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How does Persona Relate to the Challenge? Clean River Challenge

It would be game changing to create a sustainable program/ process/system of recycling that maybe utilise IT that would generate income for the users and people.

Identifying the persona:  user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of  behaviour

Demographic Profiles: Gender	- Education  Age group	- Employment Marital status	- Living with (alone, family, friends)

So now we conduct research ( eg  interviews) and looking around for inspirations

Attitude, habit, values, behavior: What is your understanding about recycling? Do you agree waste separation is part of recycling? How do you think waste separation will be beneficial for your family, community and the environment? Do you practice regular waste separation? Why not? If you do waste separation, do you think how you do it is effective for the environment? Do you think waste separation should be enforced by the municipal? Do you think you are responsible for the environment? Will you sacrifice comfort for the earth and environment? Do you have a smartphone? Are you digitally competent? Are you worries about Internet security? How do you like the idea of getting income from your waste?

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Based on the user identification, we conclude There is a mixed group of users from different background. However, they share some commonalities: They have a good understanding of recycling and care about the environment. However, while majority like the idea of recycling to generate income, some of them are a bit hesitant about separating the waste, and most of them are also not willing to clean the recycling items (washing the plastic food containers, cans, bottles). Therefore, it creates a tiny challenge for the program. We must identify what we should do to motivate them to clean and separate the waste. They are tech savvy and have a good understanding of Internet security.

Free photo: Light bulb idea - Art, Object, Innovation - Free ...

MUST BE Easy Convenient User friendly $$ to users Use of IT

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Identify or brainstorm the  activities that contribute to the delivery of your product or service Identify what your  customers value most in each aspect of your product  and how you can further  improve those things Make a  plan to carry out and deliver the changes  required to enhance your product further

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Put yourself right next to the user,  observing their process and seeking to understand the entire ecosystem  in which that process takes place You have to observe  multiple users or facilitate multiple research sessions , which usually only have a limited amount of time

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Important to  plan how to use money effectively Set out to choose the  right financial approach .  Think about how to use funds to achieve objectives, as well as greater awareness of how to fit the right funding tool to the right goals It is essentially aimed at  funders  – governments, agencies, investment organizations and foundations who provide funding for projects or organizations

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Designing User Scenarios Rapid Prototyping  Business Model Canvas Concept Visualization

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Concept Visualization Is a  process of thinking and visualizing a fresh concept and new ideas Form a group consists of 4 members equipped with adequate facilities and appropriate space for a discussion Designing User Scenarios Is  creating text-based stories of the idea generated to provide more comprehensive of the ideas Write 5 to 6 proposed concepts and ideas in the box provided It is a platform for communicating ideas about user actions Develop a storyboard with sketches to illustrate the text of ideas Prepare and repeat the same process for each acceptable ideas

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Integrate recycling program and self-fulfilment Encourage cleaning the recycled items before sending them off Redesign the recycling program Save the earth engagement via apps tracking “Practice re-use”  “Bring your own begs and food containers to shops and stores”

Papers and Cardboard Metals Electronics Glasses Bubs and Batteries Plastics Clothes Textiles

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How does it work? Easy, convenient, rewarding

Concept Description Basically it integrates the recycle  center  and the apps that will be developed A recycling  system that gives monetary rewards (or  vouchers)  to the users.  It r equires the waste (recycled items) to be cleaned and separated before sending them to the recycle  center To participate, users need to register to  WeKlin   and will get the barcode, which need to be send together with the recycle items

What opportunities does the concept address? Who does it involve? Self-identity with the  WeKlin  bag/tumbler/food container to show we care and let’s do it together Self-fulfilment: easy and convenient recycling program that saves the earth Recycling is a cool habit , and we  can create a trendy phenomenon – for the people and the earth!

Register to  WeKlin  to get barcode and  WeKlin  bag/tumbler/food container Clean & separate waste Send to  WeKlin  recycle  center  (don’t forget the barcode sticker!) WeKlin   will check, once approve, will send e-vouchers Redeem the e-vouchers and continue the practice Users can trace the progress  

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Rapid Prototyping  Is  transforming  your  ideas into tangible presentation Business Model Canvas Develop a BMC is a process  preparing and documenting  new or existing b usiness models in a form of a chart, table, or any visual chart The content of the business model canvas including the  organization’s key partner, product’s value proposition, cost and revenue, customer segments and relationships, market strategy and infrastructure It can be presented in a form of a  model, role play, storyboard, mock-up, and diagram Based on the idea promoted, develop a prototype of the ideas for getting feedbacks and comments

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Register/Login Enter details Get barcode Trace progress Redeem rewards

WeKlin  Recycle  Center  at strategic locations

WeKlin  Recycle distribution and resource plants

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Key Partners Idea supported by  MOSTI Financed by SME /   Bumiputera Entrepreneur  Startup  Scheme (SUPERB) /  Tabung   Projek   Usahawan  Bumiputera-I (TPUB- i ) Strategic Partner Universiti   Teknologi  MARA

Key  Activities Promotion, awareness and campaign Apps development and solutions WeKlin  recycle and distribution  center  setup (redesign)

Key Resources Apps development team Projec t team Network and coordination team Environmentalist and local council supports

Value Proposition Clean    separate    recycle  rewards system   self-fulfilment and engagement  Social engagement towards one goal   Clean environment

Customer Segments Household Gen z, millennials and tech savvy Univ ersity and college students

Market Strategy Social media Upstream media Social influencer Walk the talk from the decision makers

Cost Structure Salary Equipment lease/rental/utilities and commission Operation and maintenance

Revenue Stream Selling of recycle items for reproduction

Wekk 10 - 14 From Dream to Innovation Idea.pptx

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