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What is Dream Fabrics Ltd.’s main     organizational challenge   Consequences and grounds   Our guidance and solutions   Organizational Investigation

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This is a private fabric company located in Bradford, West Yorkshire.

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It has been observed that that the e-commerce department of the organization has been facing: High turnover Absenteeism Low productivity and satisfaction

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What is the main organizational challenge at Dream Fabrics Ltd.

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Lack of effective communication within employees and between employees and managers

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‘’Internal communication is vital to organizational success .’’                                                  ( Tourish  &  Hargie , 1998)

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According to the research conducted by  Hargie   O. (2016) on the importance of communication on organizational effectiveness. The following are some of the positive outcomes:

- increased productively - higher quality of service and product - greater level of trust, engagement and commitment - more staff  suggestions and higher level of creativity  -Greater employee job satisfaction and morale - more acceptance of change - decreased absenteeism - reduced staff turnover - less industrial unrest and fewer strikes - reduced cost

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Figure. 2 Organization Culture & Communication (Kandlousi et al. 2010)

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Tompkins and Cheney’s Organizational Control Theory

Weber’s Classic  Organizational Theory  of Fixed Structures

POPULAR THEORIES OF  ORGANIZATIONAL COMMUNICATION

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Transactional Model of Communication                                   (Miller,  2008)

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Collin and Guetzkowr’s group communication model

Figure.2    Collin and Guetzkowr’s Group Communication Model

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BARRIERS TO EFFECTIVE COMMUNICATION                             (Agarwal, S., & Garg, A. 2012)

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Staff are located in different buildings or on different sites  Poor or outdated equipment Noise/ heating

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‘’Examples might include an organizational structure which is unclear  and therefore makes it confusing to know who to communicate with.’’ ‘’Other examples could be inefficient or inappropriate information systems.’’

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In a study by  Agarwal & Garg (2012),  face to face communication was found to be most trusted by employees.

Within department 51% With other departments 40%

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This study also showed that most interactions within department focused on problem solving.

Figure. 3   ( Agarwal & Garg, 2012) ‘’According to the results of this study,  much more importance  should be given to encourage employees and offer them better  job ideas. This will help them to be innovative and will increase their efficiency.’’

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Figure. 4 The positive engagement model (Ruch & Welch, 2012)

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AN ORGANIZATIONAL INVESTIGATION BY VISION CONSULTANCY

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QUESTIONNAIRES INTERVIEWS OBSERVATIONAL DATA

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Figure. 5 Organization investigation flowchart

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We have 2 years of experience specializing in e-commerce departments We have partnered with  international companies across the UK with proven results and have been featured in The Economist   We are group of young millennials that understand the e-commerce department and it’s challenges We offer a fully researched process and offer the best suited solutions We offer flexible contracts up to 1 year and a free optional follow-up study after 6 months for first time contracts.

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Fiza Hayat Leadership training  Organizational system and designs Communication

Adekoya Abimbola Comfort Conflict Management Organizational Structures Internal Communication

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BONUS: A free follow-up study for first time contract .

50% on contract signing 50% on contract completion with results

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We hope to hear from you soon Email:  contact@visionconsultancy.com Website:  www.visionconsultancy.uk.com

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REFERENCES Agarwal, S., & Garg, A. (2012). The importance of communication within organizations: A research on two hotels in Uttarakhand.  IOSR Journal of Business and Management ,  3 (2), 40-49. Bucăţa, G., & Rizescu, A. M. (2017). The role of communication in enhancing work effectiveness of an organization.  Land Forces Academy Review ,  22 (1), 49-57.. Hargie, O. (2016). The importance of communication for organisational effectiveness. Kandlousi, N. S. A. E., Ali, A. J., & Abdollahi, A. (2010). Organizational citizenship behavior in concern of communication satisfaction: The role of the formal and informal communication.  International Journal of Business and Management ,  5 (10), 51. Ruck, K., & Welch, M. (2012). Valuing internal communication; management and employee perspectives.  Public relations review ,  38 (2), 294-302. Tourish, D., & Hargie, O. D. (1998). Communication between managers and staff in the NHS: trends and prospects.  British Journal of Management ,  9 (1), 53-71

   ision Consultancy 

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 We hope to hear from you soon Email:  contact@visionconsultancy.com Website:  www.visionconsultancy.uk.com

ision Consultancy

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