Industry and Ethics Analysis Report on a potential collaboration with Amazon

Industry and Ethics Analysis Report on a potential collaboration with Amazon.

Amazon. Amazon.com, Inc. is an American multinational technology company It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence..

Purpose. A potential collaboration between Microsoft and Amazon for the betterment of both..

Background Context. Shares in the Mobile sector are not adequate for the company..

Methodology. Public websites Newspaper Company websites Articles Journals Peer-revied documents.

Key Findings. Amazon’s Alexa currently has 45,000 skills while Microsoft’s Cortana only has 250 skills..

Key Findings. The US is Amazon’s biggest market group and if Microsoft influence this market group, it can get a better grip on the market..

Justification. Hardware Partnership Physical stores Developed markets.

Recommendation. Microsoft should partner with Amazon to capture the entire market..