Industry and Ethics Analysis Report on a potential collaboration with Amazon
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Industry and Ethics Analysis Report on a potential collaboration with Amazon.
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Amazon. Amazon.com, Inc. is an American multinational technology company It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence..
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Purpose. A potential collaboration between Microsoft and Amazon for the betterment of both..
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Background Context. Shares in the Mobile sector are not adequate for the company..
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Methodology. Public websites Newspaper Company websites Articles Journals Peer-revied documents.
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Key Findings. Amazon’s Alexa currently has 45,000 skills while Microsoft’s Cortana only has 250 skills..
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Key Findings. The US is Amazon’s biggest market group and if Microsoft influence this market group, it can get a better grip on the market..
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Justification. Hardware Partnership Physical stores Developed markets.
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Recommendation. Microsoft should partner with Amazon to capture the entire market..