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O ur  main product is Cake that comes with decorations services for your  party. Main  characteristic of the product is  extensive  range of fine quality gourmet  cakes .  The location is Milan  Square  Shoplot   Commercial  Centre,  Jalan  Wan  Alwi , Kuching, Sarawak . A reason we choose the  location  because  its strategic. Milan Square  shoplot  is opposite vivacity. Every day, a lot of people went there to shopping.  those that done their shopping at vivacity can direct go to our cake cafe if they wish to have cake.  Vision  Our business vision is to be the best cake café in Kuching . Mission Edelweiss  Cakelicious’s  mission is to provide mouthwatering taste cake and exceptional services to our customer.

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Sofia  Chealsea   ak   Arun General Manager

Verolyn   Anak   Truyat Administration Manager

Crystal  Bejau   Anak   Perize Financial Manager

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Admin Expenses For the remuneration, there are 5 owners . In total their monthly salary is RM 11500. Each person salary is RM23000.  The EPF contribution i s  RM1 035 while for SOCSO contribution is RM201.25. So, the total of the remuneration was RM12 736.25.   The office furniture item such as:   Table - 5 unit and the price per unit RM 100. Chair – 18 unit and the price per unit RM40 Rubbish bin – 2 units and the price per unit RM30 Table counter – 1 unit and the price per unit RM450 Rack cabinet – 2 units and the price per unit  RM140 So, the total cost of office furniture is RM1 870. While the list of office fittings such as laptop and office telephone. The price per unit of each items is RM1 200 laptop and RM 200 office telephone . The total administration budget is  RM14 569.25 .

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- 24480  resident of  Kuching  who from high-income families, cake lovers, and those who enjoy partying.

Market segment:  - Geographic , demographic, and psychographic segment.

- Our  signature product is Red velvet  cake Our  product concept providing customer a delicious cakes that comes with a  special  services. Our customer can customize their own cake according to their own  preference  or what kind of event that they are having. A variety of flavors, frostings,  sizes , design, topping, moist and decoration services for your party will be available at  Edelweiss  Cakelicious . we provide customize cake for every category such as for children, wedding, anniversary, proposal cake, birthday cake especially for man and women, and event cake such as Father’s Day, Mother’s Day, Teacher’s Day and so on.

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Cakes  corner - attractive  decoration, provide the cake based on taste and  appetite.  - the  price is too expensive and business hours inconsistent

Taka cake house  - provide  good services and the price is cheaper and  affordable. - the  facilities offered not the latest  one.

Mira cake  house - the  unique and high quality of the  ingredient. - the  delivery service charge is expensive.

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RM5287680  per  year forecast  sales for year 1 is  RM528768 year  2 increase by 5%  RM555,206.40 year  3 increase by 10% is RM610727.04

RM 5 per pieces and RM18 per cake it depend on inch and design  referring to competition based pricing

use every platform on social media to make them aware of our business such as  Instagram , Facebook, and Twitter . -  more  convenience to reach our potential  customer - total  promotion budget is RM600

open a cake cafe where customers can  dine-in or  even have their own party at our  place 10% percent discount

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Monthly 24, 480 units D aily  941 units W orkers 2 Bakers 1 Delivery Man

Raw Materials = RM2,546.50 Total Inventory Cost = RM21, 741

Machines and Equipment: 2 mixer 3 Electric Oven 1 Refrigerator 2 Cake Chiller Display 2 Cake Decorating Tools

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total project implementation cost is RM 37  110 need RM 12 110 loan

Cash Flow: For  the first month, we are having surplus about RM 15897. But we managed to do well for the rest of the month. Our ending cash balance for the third year  are   RM  1, 162, 704 . Balance sheet: -  It is good. The value of the assets equals the combined value of  the  liabilites   and  shareholders’equity .

Year 1:  RM  360,717.  Year 2:  RM779,602. Year 3 :  RM 1,254,379.

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@ edelweisscakelious www.edelweisscakelious.com

They are baked, especially for you. Mouthwatering taste, exceptional service.

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