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Medical Detection Dogs works to pioneer the research that enables dogs to detect the odour in human beings through the power of their noses Medical Detection Dogs are trained to detect diseases such as, Parkinson's, cancer, Type 1 diabetes and now even covid!  The charity achieve this by training them into  bio-detection dogs  and  medical alert dogs .

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How Can  We Help? To train a Medical Alert Assistance Dog is expensive - costing approximately £29,000 Fundraising events have been put on hold or cancelled due to the current pandemic, as a result the charity has experienced a fall in revenue Areas of focus: Tradition Marketing Department – Feels they could be involved more within the community Limited time frame of the Action Project - Our efforts could be better directed towards creating awareness as opposed to fundraising

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Objectives to achieve  1. Larger focus on raising awareness  2. Fundraising

Do research individually to avoid being parochial and gain a wider perspective by bringing in eclectic ideas.

Considering   the   current   situation   with   the  Covid-19   pandemic, we   decide   that   it   was   best   to   to   have   online   events   as   it   would   be   accessible   to   everyone,   and   the   event   would   not   be   affected   in   case   of   a   lockdown.

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Brainstormed ideas before deciding on a proposal draft.

Carefully deliberated over potential risks to our proposal.

Received approval from both the Practice Track team and Rebecca our contact at MDD

Submitted our proposal & risk asses s ment  do cu ment .

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25 th  of July – 31 st  of July 1 st  of August – 7 th  of August 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Marketing Team Daily IG Post  Daily IG Stories Message Influencers Logistics Team ◆ Setup GoFundMe Setup Eventbrite Setup Zoom Link Write Quiz Questions

Key Not Started:   In Progress: Completed:

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WE INVESTIGATED TO DISCOVER THAT REBECCA NO LONGER WORKED AT MDD. WE SUBSEQUENTELY CONTACTED A BACKUP POC AND INFORMED THE SCHOOL OF MANAGEMENT

DELAYED OUR EVENT UNTIL WE HAD A CHANCE TO CONFIRM OUR PROPOSAL WITH OUR NEW POC (PAULINE) AND REMAINED IN CONSTANT TOUCH, WITH REGULAR UPDATES THEREAFTER

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INSTAGRAM   PAGE   *RAISING AWARENESS ABOUT MDD *MARKETING OUR EVENTS IN SUPPORT OF MDD

PUPARAZZI CHALLENGE * A CONTEST TO SPUR ENGAGEMENT AND INCREASE REACH

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INCREASES ENGAGEMENT HIGHLIGHTS THE POSITIVE IMACT OF DOGS  GREATER REACH AND AWARENESS ABOUT MDD

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FAKE FOLLOWERS AND LIKES AFTER HAVING CREATED THE INSTAGRAM PAGE AND GAINING 79 GENUINE FOLLOWERS!

URGET MEETING HELD, WEIGHED THE PROS AND CONS OF THE AVAILABLE OPTIONS TAKING INTO CONSIDERATION TIME, EFFORT, INTERGRITY AND COMMITMENT

NEW INSTAGRAM PAGE CREATED  -  remain true to the cause and display integrity.

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EASY TO READ, NOT TEXT HEAVY DESCRIPTIONS

FUN QUIZZES, POLLS AND CONVERSATION STARTERS

1,258  PEOPLE REACHED OUR PAGE BY THE END OF OUR AWARNESS RAISING CAMPAIGN!

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An online Trivia Night on the 4th of August to close off the “ Puparazzi  Challenge” The primary aim to aid in our fundraising efforts of generating £250 for MDD

*MEDICAL DETECTION DOGS*
4
AUGUST 4TH.
2021
KICK OFF AT
7:00 P.M

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SOCIAL MEDIA   MAXIMISING CHARITY’S RESOURCES MONETARY INCENTIVES

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Ou•z WINNER
CERTIFICATE
ARITH FONSEKA

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63 New Followers   Charity’s IG account

13:44
medicaldetectiondogs
0
210
Following
1,103
Posts
Medical Detection Dogs
8,038
Followers
Please visit our website to learn about the life-saving
work of our dogs. #medicaldetectiondogs
#biodetectiondogs #medicalalertassistancedog
medicaldetectiondogs.org.uk/
3 Millfield, Greenway Business Park, Winslow Road,
Great Horwood, Milton Keynes
Followed by mddsupporters_uniofbath,
ashwindas14 and 3 others

13:24
medicaldetectiondogs
u tif)
212
Fol owing
1,112
Posts
Medical Detection Dogs
8,101
Followers
Please visit our website to learn about the life-saving
work of our dogs. #medicaldetectiondogs
#biodetectiondogs #medicalalertassistancedog
medicaldetectiondogs.org.uk/
3 Millfield, Greenway Business Park, Winslow Road,
Great Horwood, Milton Keynes
Followed by cupcakedogy, emilyscotthowes
and 40 others

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Aničić, D. and Aničić, J., 2019. Cost management concept and project evaluation methods.  Journal of Process Management. New Technologies , 7(4), pp.54-59. Aven, T. and Nøkland, T., 2010. On the use of uncertainty importance measures in reliability and risk analysis.  Reliability Engineering & System Safety , 95(2), pp.127-133. de Vries, L., Gensler, S. and Leeflang, P., 2012. Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing.  Journal of Interactive Marketing , 26(2), pp.83-91. Fortin, D. and Dholakia, R., 2005. Interactivity and vividness effects on social presence and involvement with a web-based advertisement.  Journal of Business Research , 58(3), pp.387-396. Galeotti, A. and Goyal, S., 2009. Influencing the influencers: a theory of strategic diffusion.  The RAND Journal of Economics , 40(3), pp.509-532. Jainendrakumar, T., 2015.  The Essence of the PMBOK (Project Management is the way of life) . [online] Pmworldlibrary.net. Available at: <https://pmworldlibrary.net/wp-content/uploads/2015/02/pmwj31-Feb2015-Jainendrakumar-essense-of-pmbok-Commentary.pdf> [Accessed 13 August 2021]. Kozlowski, S. W. J., & Ilgen, D. R., 2006. Enhancing the Effectiveness of Work Groups and Teams. Psychological Science in the Public Interest, 7(3), 77–124. Le, D., Provost, E.M., 2013. Emotion recognition from spontaneous speech using Hidden Markov models with deep belief networks. In: 2013 IEEE Workshop on Automatic Speech Recognition and Understanding   Nash, C. & Vaccarino, O., 2016. Maximizing Online Fundraising Potentials. Guelph, ON: Community Engaged Scholarship Institute. Sirkin HL, Keenan P, Jackson A.,2005. The hard side of change management. Harv Bus Rev. 2005 Oct; 83(10 ):108-18, 158.   Vogwell, D., 2003. Stakeholder management. Paper presented at PMI® Global Congress 2003—EMEA, The Hague, South Holland, The Netherlands. Newtown Square, PA: Project Management Institute. Whillans, A.V., 2016  "A Brief Introduction to the Science of Fundraising."   White  Paper , Council for Advancement and Support of Education. Worley, C., and Hick, Y., 2005. Leading and Managing Change. Graziado Business Review. Retrieved from https://gbr.pepperdine.edu/2010/08/leading-and-managing-change/.

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Action Project - Medical Detection Dogs

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