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electronic marketing. Roland Costea.
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The ePrivacy Directive defines the term ‘electronic mail’ to mean ‘any text, voice, sound or image message sent over a public communications network which can be stored in the network or in the recipient’s terminal equipment until it is collected by the recipient’.
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Individuals’ details must be collected ‘in the context of the sale of a product or a service’.
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Valid opt-out address, appropriate to the medium.