electronic marketing

electronic marketing. Roland Costea.

The ePrivacy Directive defines the term ‘electronic mail’ to mean ‘any text, voice, sound or image message sent over a public communications network which can be stored in the network or in the recipient’s terminal equipment until it is collected by the recipient’.

Individuals’ details must be collected ‘in the context of the sale of a product or a service’.

Valid opt-out address, appropriate to the medium.