Zoom's Ability to Achieve A Competitive Advantage BM6001: Strategic Management Professor: Pearson College London Date Submitted:

Zoom's Ability to Achieve A Competitive Advantage BM6001: Strategic Management Professor: Pearson College London Date Submitted:.

Introduction. Competitive positioning concerns how a firm differentiates its offerings It also entails the strategy an organization adopts to create value in the market Competitive positioning is affected by; Market profile- Size of the market, rivals, and stage of development Customer segments- categories of prospects with identical needs Competitive analysis- strength, weaknesses, opportunities, and threats The approach to delivering value..

Benefits of competitive positioning. Communicating the exclusive benefits of a commodity or service To highlight the firm's most powerful attributes The attributes which no rival can claim (Singh and Awasthi, 2020). The attributes which are important to the customers To attain a competitive advantage.

Importance of Modern Issues and Influences in Strategic Thinking.

Zoom's Ability to Gain a Competitive Advantage. During the COVID-19 pandemic, Zoom has emerged stronger than ever Video conferencing technology has become a household name The pandemic has forced most people to socialise, learn and work online Zoom has succeeded due to its different technique to electronic conferencing calls The firm expects sales as high as $1.8 billion in 2020 (Sherman, 2020)..

Key Strategies: Customer-driven Strategy. Zoom offers a cloud video communications solution which makes clients happy This focus guides the organisation's partnerships and inventions Its engineering team has more than 1,000 years of combined experience (Chawla, 2020). The team has been focused on providing solutions to clients It builds effective video communication tools.

A Product that Sells Itself. The video conferencing market is crowded but has great potential Zoom's CEO Eric Yuan knows that if the brand is better than others, the company can survive Zoom achieves this by being customer-driven The brand has the best user experience This is what each client desires. Zoom's team spends enough time listening to their client The team is also determined to fine-tune the software to fit all client needs.

Brand's Quality and Image. Zoom is a quality video conferencing platform The firm is committed to making the software likable to all clients This attracts the attention of early adopters Early adopters use a brand they love, hence invite new users It also enables Zoom to leverage its competitive advantage, user experience.

Easy to Use. Zoom is simple to use The firm offers an intuitive, consolidated platform for content sharing, chat, voice, and video This platform is easy to use even for first-time users (Zoom, 2020, p.14). The organisation enables calendar assimilation and easy synchronization.

Flexible Terms. Clients can subscribe to Zoom based on various hosts The clients require these hosts on a month-to-month basis They can also buy one- to multi-year subscriptions These are flexible terms to both individuals and companies.

Attractive Return on Investment. Zoom drives higher employee involvement and enhanced collaboration This leads to increased organisational productivity The platform decreases the expenses linked with costly on-premises infrastructure It further reduces continual maintenance costs.

Scalability. Zoom is a cloud-native site which is built to scale with companies As they grow in size and complexity The platform offers the highest quality experience for all organisations Irrespective of the sizes (Zoom, 2020, p.14). Zoom is used for meetings, involving two or thousands of users.

Multi-prolonged go-to-market Strategy. Zoom has adopted a multi-prolonged go-to-market strategy This strategy assimilates the viral enthusiasm for the platform with the market It matches the size of the client's opportunity (Zoom, 2020, p.14). The software is further meant for clients of all sizes Unlike rivals, Zoom leverages its online sales channel for smaller clients..

Conclusion. Zoom has adopted competitive positioning to gain a competitive advantage This has enabled the firm to thrive even during the COVID-19 pandemic The firm has adopted different strategies to achieve this These are; Being customer-driven Scalability Simple to use platform Dependable, high-quality communications Attractive return on investment Flexible terms Zoom is also headed by a strategic CEO..

Bibliography. Chawla, A., 2020. Coronavirus (COVID-19)–' Zoom'Application Boon or Bane. Available at SSRN 3606716. Sherman, N., 2020. Zoom sees sales boom amid pandemic. [Online] Available at: https://www.bbc.com/news/business-52884782 [Accessed 4 December 2020]. Singh, R., and Awasthi, S., 2020. Updated Comparative Analysis on Video Conferencing Platforms-Zoom, Google Meet, Microsoft Teams, WebEx Teams, and GoToMeetings. EasyChair Preprint no. 4026. Zoom, 2020. Zoom Annual Report, Fiscal 2020, Washington: Zoom..