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Proposal for Zestima Wellness Pvt Ltd. 6-Month Growth & Media Plan Objective: Increase Digital Reach & Sales.
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Competitor Positioning Comparison. Patanjali – Mass market Ayurveda, strong distribution, low pricing Himalaya – Scientific Ayurveda, doctor trust, mid pricing Dabur – FMCG leader, strong retail network, broad portfolio Kapiva – Modern Ayurveda, strong digital presence, premium pricing OZiva – Plant-based wellness, influencer driven, premium segment.
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Strategic Growth Approach. • Performance Marketing (Immediate Sales) • Influencer + Affiliate Expansion • Conversion Rate Optimization • Retention & Repeat Purchase Automation.
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Monthly Media Budget Allocation. • Meta Ads – (35%) • Google Search – (15%) • YouTube Ads – (10%) • Influencer Marketing – (15%) • Affiliate Program – (10%) • SEO + Content – (10%) • CRM & Automation – (5%).
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Key Monthly KPIs. • Website Traffic: 80,000–1,00,000 visitors • Conversion Rate Target: 2.5–3% • Expected Orders: 2,000–3,000 • Average Order Value: ₹2,000 These are estimated numbers with a monthly 10Lac Rupees budget..
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Revenue Projections. • Estimated Orders: 2,200–2,700 • Expected Blended ROAS: 2–3X • Focus on Repeat Purchase & High LTV Products These are estimated numbers with a monthly 10Lac Rupees budget..
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Conversion Rate Optimization Plan. • WhatsApp Chat Integration • AI-Based Voice Support.
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Influencer & Affiliate Strategy. • 10–15 Micro Influencers per month • Regional Language Focus (Tier 2/3 Cities) • Before/After UGC Content • CPS Affiliate Model.
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6-Month Expected Impact. • 2X–3X Website Traffic Growth • 20–30% Sales Increase • 25–35% Repeat Purchase Rate • Stronger Brand Recall & Regional Expansion These are estimated numbers..
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Risk Mitigation Strategy. • Diversified Ad Channels • Strong Retargeting Funnel • Focus on High Demand Categories • Data-Driven Optimization.
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Conclusion & Next Steps. Scale Performance Marketing Build Long-Term Brand Authority.
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www.arevedigital.com.