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BUSINESS ESSENTIALS. D.r Name : Date : 5 - JAN - 2026.

BUILDING A PERSONAL BRAND FOR CAREER SUCCESS. Name : Zahraa Atwi Besan.

INTRODUCTION. On our journey toward professional success, we often focus on developing our technical and specialized skills. Yet we might overlook other powerful tools that play a major role in opening doors and building a fulfilling career. Today, we’ll explore four essential, interconnected skills that together form a practical roadmap to help us: Build a distinctive professional identity. Communicate effectively in the workplace. Lead ourselves and others with emotional intelligence. And develop a strong professional support network. These aren’t just theoretical concepts—we’ll look at simple, real-world examples and actionable steps we can all apply..

1. BUILDING A PERSONAL BRAND FOR CAREER SUCCESS. A professional personal brand is the clear mental image others form of you based on your skills, experiences, and values. It distinguishes you and helps attract career opportunities. It can be built through practical steps:.

Personal Branding (The Self-Model).

PRACTICAL STEPS:. · Expand Your Network: Communicate effectively at conferences and professional platforms, and consistently offer help to others..

2. COMMUNICATION SKILLS AT WORK20 .. Good communication is about understanding and being understood, not just talking. It helps solve problems and build better relationships. Here’s how to do it well, with simple examples:.

1. Sender Prepares a clear message. 2. Channel Email / Meeting / Call.

3. Emotional Intelligence in Leadership. Emotional Intelligence (EI) is a leader's skill in understanding and managing emotions—their own and their team's. It is a cornerstone of effective leadership, especially in cultures, such as the Arab context, that place a high value on deep human relationships and trust..

The Four Pillars of EI: Self-Awareness: Knowing your emotional triggers. Example: A leader who knows stress makes them short-tempered will pause to breathe before reacting in a crisis. Self-Control: Managing your impulses under pressure. Example: After losing a major client, they focus the team on a calm analysis of "What happened?" instead of rushing to blame. Empathy: Sensing and understanding what others feel. Example: Noticing a team member is distracted and asking privately, "You seem overloaded. What's on your plate, and how can I help?" Social Skills: Building strong bonds and motivating others. Example: Regularly and publicly acknowledging the team's efforts, which builds a powerful sense of loyalty and shared purpose. In essence: EI transforms a boss into a true leader who guides people, not just manages tasks..

4. THE POWER OF NETWORKING AND MENTORSHIP. Building a strong network and finding a mentor is a long-term investment in your growth, not just collecting contacts..

Thank you for joining today’s discussion..