Year 8 Media Film poster Analysis. Emalee. 

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[Audio] The two film posters that I will be analysing today are the most common posters used for Thor: Love and Thunder and the Tome and Jerry THE MOVIE.. 

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TOM AND JERRY : THE MOVIE - Belgian Movie Poster Store

[Audio] This slide shows all the conventions of the movie poster. The conventions are…. Film tile, Main Image, other image, Famous Actors/Actresses and the Production Blurb. 

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[Audio] This slide shows an in depth analysis of each convention of the poster. I have spoken about how colour, font, imagery, scale and text are used in each convention to show meaning. I have thought about how these things show the films genre and also how they represent the themes and ideas that are within the movie.. 

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Above the title in black text are the names of three famous actors. They are the second biggest font and are in capital letters. This is not as eye catching as the title, but it is more noticeable than the award. This is because the poster designer thought it would be better to advertise the movie using the actors in it, rather than the association to the book.

The other imagery of this poster shows a person's face with blood and scars. The person is in the sky and has an evil look on his face, he looks like he is planning something very evil. This gives the audience the impression that he is going to do something awful to the other people. This further consolidates that this is a THRILLER movie

The main image of Thor and jane is the most eye catching part of the poster.  Thor and jane are positioned facing the audience with the denotation that the are going to war with someone.  The Colours that are used in this image have the connotation of vastness and isolation. This represents the nature of the two people standing on the rock and fits the THRILLER genre of this MOVIE VERY WELL.

The tile of the movie in the largest piece of text on this poster.  This use of layout and scale draws the eye to the title, making it memorable for the audience.  The Big bold box writing with the colours red, dark blue, light blue and white has the connotation of blood, sadness, and water, representing the THRILLER genre

At the bottom of the poster in small font is the production blurb. This has information on co-starring actors, companies involved in the production and the production team of the movie. The location of the blurb and size of the font, mean that this information is important, but it is not the information that they want the audience to remember. They would rather the audience focus on the title and images.

[Audio] Here, I have analysed the overall layout of the Thor: Love and Thunder poster. I wanted to draw conclusions as to why the designer chose to place things where they were. I thought about how these choices effected the memorability of the poster and how this contributed to the successful marketing on the film.. 

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The overall Layout of the Thor: Love and Thunder poster is simple and effective. The two biggest eye catching features are the title and the image of Thor and Jane on the rock at the very front of the poster. This is because of their size, colour, and the fact that they are both centred on the poster.  This allows the audience to remember two key pieces of information; the name of the film and the fact that the movie’s plot centres around Thor and jane the two main characters.

[Audio] Lastly, I evaluated the Thor: Love and Thunder poster. Here, I made a judgement call about how effectively the poster showed it's Thriller genre, how well it showcased the film's story and how successful it may have been at advertising the movie. Overall, I came to the conclusion that it was very effective at all of these things and this was largely due to the colours, images, layout and text used.. 

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The Thor: Love and Thunder poster is an extremely successful poster for a Thriller Movie. It advertises the title and storyline of the movie well through it’s layout and colours of the title and images.  The bold title and the pictures on the poster give a sense of war. The connotation of blood, death, isolation and the unknown mixed together give the viewer an eerie vibe. This makes the audience aware that this is a Thriller movie and they can expect some violence and scary moments.  The poster  gives the audience reasons to want to see the movie as it alludes to the award winning book and features famous actors. Overall, the Thor: Love and Thunder poster is a very effective advertising tool for this Thrilling movie.

[Audio] This slide shows all the conventions of the movie poster. The conventions are…. Images, Film Title, Production Blurb and Famous Actors/Actresses. 

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[Audio] This slide shows my very in depth analysis of each convention on the poster. I wanted to talk about how the poster used colour and imagery to show meaning. I thought about the text, scale and size used when analysing this poster. I talked about how these things showed the film's genre, themes and how these could have helped with advertising.. 

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There are two main images featured on the poster, but they work together as one. Tom and Jerry the cat and the mouse. This poster has a lots of bright colours on this poster. The Bright colours used on this poster have the connotation of Adventure, fun, and trouble. The poster is Blue,  Yellow and green. The witnesses of Tom contrasts Jerry making them stand out. This use of imagery help showcase this movie as a family friendly movie .

The film’s title is the largest piece of text, however it is quite small for the size of the poster. It is in a bright yellow and red colour, which gives the connotations of insincerity, pessimism and  unsociability. This colour psychology gives the audience a glimpse into the themes that we see in the movie.  This use of colour fits the family Friendly genre of the movie.

At the bottom of the poster in small font is the production blurb. This has information on co-starring actors, companies involved in the production and the production team of the movie. The location of the blurb and size of the font, mean that this information is important, but it is not the information that they want the audience to remember. They would rather the audience focus on the images.

Below the Production blurb in  small, white text are the names of the famous actors/actresses in the film. This is a way of advertising the movie and generating hype as people will want to see their favourite actors in this film. The small font and white colour are chosen to not distract the audience from the imagery of the poster.

[Audio] This shows my analysis of the layout of the Tom and Jerry poster. I thought about why the poster designer may have placed things where they are and chosen the scale that they did. I tried to conclude why they dedicated so much space to imagery and why they wanted the audience's eye to those features.. 

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The overall layout of The Tom and Jerry Movie, creates a lasting impression in the audiences mind. The large devotion of space to the key images makes them stand out and leave the viewer with a strong association of the movie. The colours in the poster stand out more than anything else. All the bright colours on the poster makes it more memorable for the viewer that see the poster.

[Audio] This slide shows my evaluation of Tom and Jerry: The Movie. I made judgement about the effectiveness of the conventions and codes used to show genre, storyline and advertise the film. I thought about how the colours, text, layout and images contributed to this and came to the conclusion that the poster effectively shows the Family Friendly genre.. 

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The Tom and Jerry: The Movie poster is largely effective in advertising the movie as a Family Friendly film. The imagery is incredibly strong and the colours and layout gives out an Adventury kind of feel.  As the most noticeable feature of the poster, Tom and Jerry surfing on a wooden pallet really helps place the poster in the Family Friendly genre. The Movie title is memorable and cant be forgotten easily by the audiences. This will not have impact on the effectiveness of the advertising.

[Audio] What you see here is my evaluation and comparison of both posters. I made a final judgement here on which poster I believe was more successful in showing genre and advertising the film. I decided that both films used conventions and codes to effectively show genre, but Jaws was a more successful advertising tool.. 

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In terms of effective advertising, both posters are striking and memorable. Both of the titles are equally memorable. The big bold titles on both of the posters make it easy for audience to remember them. By them remembering the poster titles it could result in more effective  advitising

When considering both of these posters, it is clear that they are effective in displaying their genres of Thriller and Family Friendly. This is done through the use of imagery, colour, text and overall layout.

Year 8 Media 
Film poster Analysis

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The two film posters that I will be analysing today are the most common posters used for Thor

Love and Thunder and the Tome and Jerry THE MOVIE.

avatar

This slide shows all the conventions of the movie poster

Film tile, Main Image, other image, Famous Actors/Actresses and the Production Blurb

This slide shows an in depth analysis of each convention of the poster

I have spoken about how colour, font, imagery, scale and text are used in each convention to show meaning

I have thought about how these things show the films genre and also how they represent the themes and ideas that are within the movie.

Here, I have analysed the overall layout of the Thor

I wanted to draw conclusions as to why the designer chose to place things where they were

I thought about how these choices effected the memorability of the poster and how this contributed to the successful marketing on the film.

Here, I made a judgement call about how effectively the poster showed it's Thriller genre, how well it showcased the film's story and how successful it may have been at advertising the movie

Overall, I came to the conclusion that it was very effective at all of these things and this was largely due to the colours, images, layout and text used.

Images, Film Title, Production Blurb and Famous Actors/Actresses

This slide shows my very in depth analysis of each convention on the poster

I wanted to talk about how the poster used colour and imagery to show meaning

I thought about the text, scale and size used when analysing this poster

I talked about how these things showed the film's genre, themes and how these could have helped with advertising.

This shows my analysis of the layout of the Tom and Jerry poster

I thought about why the poster designer may have placed things where they are and chosen the scale that they did

I tried to conclude why they dedicated so much space to imagery and why they wanted the audience's eye to those features.

This slide shows my evaluation of Tom and Jerry

I made judgement about the effectiveness of the conventions and codes used to show genre, storyline and advertise the film

I thought about how the colours, text, layout and images contributed to this and came to the conclusion that the poster effectively shows the Family Friendly genre.

What you see here is my evaluation and comparison of both posters

I made a final judgement here on which poster I believe was more successful in showing genre and advertising the film

I decided that both films used conventions and codes to effectively show genre, but Jaws was a more successful advertising tool.