[Audio] Woodward Inc. expansion strategy latam Business Plan (Draft) Lucas Berstein March 2026.
[Audio] latam Market latam markets are showing signs of recovery, with projected growth rates increasing by 15% in key sectors, providing a unique opportunity for to expand its footprint under the → “Woodward is back strategy” Main industry drivers Global demand in oil, gas and L-N-G Increase productivity in in existing downstream operations (refinery, petrochemical) Enhance reliability and operational efficiency across electrical infrastructure, including power generation and transmission systems → distributed energy / microgirds Minerals (Metals & Mining): Enhance operational efficiency to increase production output and strengthen global supply delivery (iron, copper, lithium) overview Fragmented region: 25 countries, diverse tax, currencies, legal, and regulatory frameworks Political cycles drive shifting investment climates and strategies. Challenges Pro investment political shift emerging in Argentina and Chile, creating near term opportunities for Woodward 2026 elections in Brazil and Colombia may further reinforce regional investment momentum Early stakeholder engagement strengthens positioning for value capture over the next five years The Opportunity!!.
[Audio] Competitive Positioning Specialized hub based in Brazil (25 employees) 9 Distributors /AISF Wide installed base in (O&G)--, downstream, industry and Power gen O-E-M strong presence to leverage (GE, Siemens, M-H-I--, C-A-T--, Innio, etc) Estimated revenue: 12 2000 U-S-D Footprint Double revenue by 2028 (TOP line: 25MM USD) Increase sollution selling (CM%) Increase market share outside O-E-M Market (CM%) The goal Woodward’s solutions and brand deliver differentiated reliability and efficiency within the turbomachinery controls industry Clearly positioned above non specialized PLC/DCS alternatives and high cost O-E-M control offerings Enable direct regional customer engagement to better understand operational and economic pain points, positioning Woodward ahead of O-E-M control alternatives Transition from product centric offerings to flexible, outcome driven solutions Use mechanical scope as a market entry enabler, then expand footprint with devices and integrated and extended solutions Promote rip and replace solutions with quantified R-O-I--, minimizing engineering complexity and installation costs New Unique Value Proposition.
[Audio] Swot Analysis Strengths Strong brand recognition across industrial and energy markets Significant installed base Diversified product portfolio and market exposure Established ecosystem: local Woodward hub and strategic alliances Solid O-E-M presence and positioning Ability to influence end user specifications in global C-A-P-E-X projects (U S , Europe, and Asia) Local expertise based in Brazil Weaknesses Limited in country service resources outside Brazil to execute on site delivery Limited direct commercial presence in key markets Insufficient commercial intensity within existing channels to promote deeper integration with Woodward Opportunities Market shift toward improving productivity and reliability of existing assets Shortage of specialized expertise in turbomachinery and energy technologies Market openness to new business models (for example, lifecycle based solutions) Transition from a product oriented to a solution oriented value proposition Expand initial footprint through additional local channel partners, with potential evolution toward direct WW presence where justified Multiple local companies actively seeking international brands to represent Threats Strong OEM-centric market dynamics may constrain growth if channel strategy is not carefully structured Global competitors expanding in the region with direct staff presence or proprietary channel structures Customer preference for incumbent suppliers due to perceived continuity and long term commitment risk Risk perception that Woodward may exit the market if the “come back” strategy does not deliver short term results.
[Audio] Go to market strategy Market volatility limits the feasibility of simultaneous investment across all countries A unified latam ecosystem strategy is essential to ensure a cost effective regional Sales and Operations strategy Legacy Channels remain primarily as Parts plus A-I-S-F oriented Expand and maximize revenue streams until market recovery is achieved (2 yrs) Overview Review current performance baseline Evaluate transition from A-I-S-F to A-S-I Qualify new A-S-I partners strategically Align sales efforts and recognition Re define value proposition and go to market framework (scope, revenue, margin, volume based) Assess country level branch establishment needs Channels Assess Woodward’s value contribution beyond parts, including expansion into local service capabilities and agreements Asses opportunities with regional O-E-M-s O-E-M Direct engage with to capture pain points, while safeguarding O-E-M relationships Position mechanical and power management solutions where relevant Leverage and scale the expertise of the existing Brazil based Woodward Hub across latam E-N-D user.
[Audio] Potential After market business (est.) Scope includes retrofits, parts, and services business (excluding C-A-P-E-X projects) Addressable non O-E-M and open market (PLC plus integrator driven) opportunity estimated at ~USD 84MM Capturing ~15% share of it, represents a pragmatic pathway to achieve targeted business growth Overview.
[Audio] Vertical/ Product strategy Retrofit Solutions: MicroNet drop in upgrades and life extension programs in unattended transactional aeroderivative units LM2500/TM2500/ LM6000/ F-T-8 (Ecuador, Bolivia, Chile, Mex). Hybrid Microgrids (Gas plus Solar): easYgenXT / SPM-D enabling dynamic paralleling in data centers and off grid applications (Brazil / Mexico) Data Center Backup / Peak Shaving: LS-6XT plus easYview supporting >100 MW sites (for example, hyperscalers in latam); IEC 61850 integration with renewable utilities. Behind the Meter Natural Gas Transition: Group Controller managing 496 gensets in Argentine oilfields (Vaca Muerta); optimizing E-O-R through load and V-A-R sharing. Renewables plus Storage Expansion: MFR-300 relays in hybrid battery systems (Chile / Colombia); supporting >46 GW solar PV growth requiring stable grid controls. Digital Utilities (Demand Gap): Remote Access Gateway enabling cloud monitoring of 1200 breakers; reducing opex in Peruvian and Brazilian utilities via real time alarms. Power Generation (sam: 100 Mmusd).
[Audio] Retrofit Solutions: Legacy control upgrades in FPSOs; Woodward drop in governors for gas turbines supporting E-O-R--, reducing downtime by ~20% despite regulatory delays Electric / Electro Hydraulic Actuators: VariStroke / G-S-1-6 in gas lift compressors in Vaca Muerta; precise gas flow control across 500 plus shale wells, lowering emissions against legacy hydraulic systems 712 Electric Actuator: In offshore platforms (Guyana an Brazil); stroke for fuel isolation valves, engineered for high vibration, harsh environments 505XT FLEX: Pre salt Brazil steam turbines; auto tuning P-I-D for extraction control in F-P-S-O cogeneration, supporting operational stability amid price volatility Mechanical Governors: PG-PL in diesel engines across Ecuador and Peru; reliable mechanical speed control for remote wells, minimizing maintenance and mitigating logistical and fiscal risks Retrofit Solutions: Legacy control upgrades in TGN/TGS/TGI; Woodward drop in governors for gas turbines supporting Solar Allen Bradley upgrades with Ethos porfolio O&g (sam: 50 Mmusd).
[Audio] Retrofit Solutions: Control system modernization at Reficar (Colombia); MicroNet drop in for gas turbines in cogeneration, integrating IEC 61850 with existing D-C-S platforms and supporting <50 ppm sulfur diesel expansion Electric / Electro Hydraulic Actuators: G-S-1-6 gas fuel metering valve in U-P-G-N Brazil; precise natural gas measurement in processing units, optimizing petrochemical flows (~USD 50MM EPC opportunity) VariStroke: In Y-P-F--, Axion, A-N-C-A-P and E-N-A-P refineries compressors (Argentina, Chile and Uruguay); linear control for steam and hydrocarbon applications in cracking units, reducing downtime during regulatory driven upgrades Electronic Controls: 505XT FLEX in Petrobras steam turbines; advanced P-I-D steam map control for extraction in refining cogeneration, aligned with Brazil’s clean fuel demand MicroNet Plus: In Ecopetrol petrochemical facilities; anti surge control for turbomachinery, integrating flare gas systems to reduce emissions (Cartagena) Mechanical Governors: PG-PL for refinery backup engines; diesel/gas speed control in remote or off grid sites across Colombia and Argentina, designed for low maintenance operation Ref Plus Petrochem (sam: 20 Mmusd).
[Audio] Retrofit Solutions: Governor upgrades in Chilean brownfield mining (for example, Codelco); MicroNet drop in for gas turbines in S-A-G mills, extending asset life amid delays in new copper projects. Electric / Electro Hydraulic Actuators: GS16 / G-S-6 applied in lithium flotation compressors (for example, Cauchari Olaroz, Argentina); precise gas control for evaporation cells, reducing opex by ~15% within a >USD 9B lithium pipeline (2026). VariStroke Linear: In hydro pump applications (for example, Antamina, Peru); actuator control for slurry handling at >4000 meters altitude, designed to withstand corrosive zinc/lead environments. Electronic Controls: MicroNet Plus in Brazilian iron cogeneration projects (for example, Vale); anti surge D-C-S integration for gas turbines in pelletizing plants, compatible with hybrid storage solutions (~USD 9B iron project pipeline). 505XT FLEX: Applied to steam turbines in Chilean copper concentrators; PID-based extraction control, retrofit potential in large scale operations such as Escondida amid plus 3.2 Mt/y demand growth. Mechanical Governors: PG-PL for backup gensets in gold operations (Argentina); reliable diesel speed control for off grid sites, optimized for low maintenance lithium and nickel exploration in the N-O-A region. Industrial (sam: 35 Mmusd).
[Audio] Growth path: Potential Bridge. Growth path: Potential Bridge.
[Audio] Operational needs Access to official Woodward email account (strongly recommended) Formal introduction to existing Woodward stakeholders and customers Engage U S -based product managers and subject matter experts (virtual) Engage Brazilian team (preferably in person) Coordinate with global marketing for LinkedIn and campaign execution (if agreed) Access to installed base data, opportunity pipeline, and contact database Travel budget to visit existing/new channels and key accounts across latam Regional technical/global subject matter experts support for customer engagement (virtual or on site Electrical/mechanical/electronic) Proposal development and submission support, as required.
[Audio] Roadmap/ Action Plan Phase 3: Conversion and next steps (12-24 months) Consolidate the new installed base business model (portfolio plus go to market) to drive ~50% revenue growth Intensify focus on new project pipeline closing to achieve ~50% organic growth Evaluate direct Woodward presence in selected countries, aligned with phased expansion of sales and service headcount Phase 1: Assesment (3-6 monhts) Installed base review Pipeline opps. review Base technical product training Evaluate porfolio Mix Quick win plus big swings identification plus follow up/ closing strategy Voice of customer process: M-V-P what do you really neeed from WW? Competition analysis Outage scheduling Strategic account definition Key accounts definition Operational rythym: Weekly review: Monitor K-P-I's and adjust strategies C-R-M implementation (if needed) Phase 2: Installed base leverage plus pipeline detection (3-6 months) Leverage installed base pipeline (service agreements, retrofits, lifecycle upgrades) Define and communicate a clear go to market strategy Optimize regional partnerships (evaluate, reinforce, onboard new) Strengthen local support capabilities to enhance competitive positioning Develop non installed base pipeline (outcome based solutions, non WW controls, third party OEM/PLC environments) Execute targeted marketing campaigns (LinkedIn, trade shows, webinars).
[Audio] Thanks!. THANKS!.