PowerPoint Presentation

[Audio] Business Writing Technique Buan Tum. . . Business Writing Technique.

[Audio] Unsmother Your Verbs • Unsmother your verbs. Smothered verbs are so common in business writing that they feel correct when you use them. However, a smothered verb adds nothing, but bloat and the tone feels both timid and boring to a reader.

[Audio] Avoid Adverbs Choose powerful verbs that connote meaning, which don't need a second modifying word to do their job! For instance: "The attendant shouted loudly." "The attendant shouted," is a perfect sentence. "Loudly" is inferred and extraneous..

[Audio] Recognize the Power of Short Words. • business writers felt they conveyed their intelligence more by dropping long words, when short words actually worked better. Rhetorically, this has never been good writing. • Long words don't make you sound intelligent unless used very skillfully and judiciously. In the wrong situation they'll have the opposite effect, making you sound pretentious and arrogant. They're also less likely to be understood and more awkward to read..