Wings Foundation

2024 Business Plan Wings Foundation.

[Audio] The contents of this document contain confidential information proprietary to WingsEd Foundation. This information and related conversations are submitted solely to introduce selected parties to WingsEd Foundation's business plan. WingsEd Foundation discloses no subscription or authorization to use the information, ideas, or concepts presented, nor to disclose any information to other parties. WingsEd Foundation retains ownership of this plan and the concepts and ideas described herein. Each recipient agrees to treat this document in a strictly confidential manner. The recipient may not disclose, directly or indirectly, or permit any agent or affiliate to disclose any information contained herein or reproduce this document in whole or part without the prior written consent of the Company. Any party accepting delivery of this plan or any other document or verbal communication of confidential information from WingsEd Foundation agrees to be bound by the terms of this confidentiality statement and further agrees to return documents to the Company upon request promptly..

[Audio] Our company summary provides an overview of our foundation's basic details, mission, vision statement, core values, goals, and objectives. These elements serve as the foundation for our programs and services, which aim to address the needs of our target market. With a strong understanding of our company's identity, we can better navigate the challenges and opportunities that lie ahead..

[Audio] Empowerment is crucial for the sustainable development of a society because it increases the quality and quantity of human resources available for development. Initiatives like ours provide essential resources and humanitarian services that individuals need to succeed. In Liberia, there is a significant gap in educational access for children from impoverished backgrounds. Our target demographic includes students from grades one to seven whose families face unemployment, inadequate housing, and poor health conditions. These factors often prevent parents from enrolling their children in school, increasing the risk of youth engaging in harmful activities. By addressing the root causes of educational deprivation, we aim to mitigate these risks and empower disadvantaged youth to pursue a brighter future..

[Audio] We believe that every child deserves access to quality education, regardless of their socio-economic background. That's why we're committed to providing financial aid for tuition, increasing access to education, offering holistic support services, building community partnerships, and engaging parents in their children's education. By working together with local schools and organizations, we can reduce the financial burden of education on individual families and create a supportive learning environment that fosters academic success and personal growth..

[Audio] We intend to expand and strengthen our efforts to support more underprivileged students in Paynesville, Liberia over the next few years. To achieve this goal, we will allocate $20000 towards tuition fees, textbooks, rental costs, furniture, and travel expenses. Our strategy is designed to maximize the effectiveness of our initiatives and provide lasting opportunities for disadvantaged young people. We will promote our organization and raise awareness about our mission by employing effective marketing techniques that have been proven to increase visibility and recognition. Both digital and traditional approaches will be used to reach our target audience, leveraging social media platforms and search engine optimization to spread the word..

[Audio] The WingsEd Foundation was established on March 12, 2017, to provide financial aid for school tuition to less fortunate children who had dropped out of school due to financial issues. The foundation was previously known as the "Ina Christiansen Scholarship Fund" in honor of its first benefactor, Ms. Ina Christiansen. The organization aimed to help these children by offering financial assistance, enabling them to continue their education. Initially, the foundation identified twelve financial aid beneficiaries and carried out community-led fundraising initiatives in five communities in Paynesville, Liberia. Four high schools agreed to offer partial tuition waivers for nine students and total waivers for three students for the first two school years. However, the program faced financial constraints, leading to the halt of support in 2019. Despite efforts to engage sponsors, the organization was unable to secure sufficient funding, resulting in the closure of the enrollment window that year..

[Audio] The story begins in 2020 when Pat. Maxwell Peabody, the founder of Ina, appointed Roland Y. Kesselly as the Chair of the Board and Fundraiser. With a new vision for a brighter future, the organization developed new strategies to foster continuous and impactful learning and dedicated mentorship for students. In 2020, Ina raised $505.00 and enrolled 15 new beneficiaries across grade levels from elementary to junior high school. However, due to financial hardship and political instability in Liberia, most sponsors discontinued their support in 2022. In March 2024, the decision to restructure and rebrand Ina was made, leading to the establishment of WingsEd Foundation with a new mission: Committing Learning Initiatives and Mentorship for Brightness. Today, WingsEd Foundation supports eight students in school for the 2023-2024 academic year, with funding coming from personal donations by a member of the organization..

[Audio] We believe that empowering students from economically disadvantaged backgrounds requires access to education, which provides them with the tools and opportunities needed to realize their full potential. We are committed to actively engaging with the community to address the root causes of educational barriers, collaborating with local partners, parents, and stakeholders to create sustainable solutions that benefit all. We maintain the highest standards of integrity and transparency in all our operations, ensuring that every resource is used effectively and ethically to support our mission of providing educational opportunities to those in need. We advocate for equal access to education for all children, regardless of their socio-economic status, ethnicity, or gender. We strive to create a level playing field where every child has the chance to thrive and succeed. We continuously learn and improve, seeking new ways to enhance our programs and services to better meet the evolving needs of our students and the community..

[Audio] We believe that providing access to educational opportunities at reduced tuition rates is crucial in maximizing the efficiency of resources and increasing the number of students supported by the WingsEd Foundation. By offering affordable education, we can empower more young minds to pursue their dreams and aspirations, ultimately leading to a brighter future for themselves and their communities..

[Audio] Our comprehensive mentoring program provides financial assistance for tuition fees to eight students in grades 1 to 7 in Paynesville, Liberia, who come from economically disadvantaged backgrounds. This support not only helps students pay for their education but also addresses their physical, social, and emotional needs, ensuring their overall well-being and academic success. We select students based on observed but nonstandard poverty indicators, ensuring that our support reaches those most in need and effectively addresses the barriers to education they face. By involving partners and leveraging tuition waivers from nearby schools, we are able to stretch our resources further and provide quality education to more students at a low unit cost. Our program fosters a conducive environment for learning and success, increasing enrollment, alleviating financial burdens, and creating a model for quality learning..

[Audio] Our program empowers students with knowledge and skills that can transform their lives and create opportunities for a brighter future. By alleviating the financial burden of tuition fees, we enable parents to invest in their children's education and future prospects, fostering a sense of hope and optimism for their families. Our efforts reduce dropout rates and prevent negative outcomes like drug use, prostitution, and crime, ultimately leading to a more educated, empowered, and prosperous society. We believe everyone deserves quality education, regardless of socio-economic status. We're committed to supporting those who need it most through fundraising, mentoring, spiritual counseling, or financial education. We help individuals overcome obstacles and achieve their goals. As a partner, you'll help us make a difference in student and family lives. Together, we can create a brighter future for all..

[Audio] We believe that volunteers play a crucial role in our organization, and it's essential that they feel supported throughout their journey. We encourage open communication between volunteers and our team, ensuring that any questions or concerns are addressed promptly. Volunteer mentors connect with one another, sharing positive experiences and offering valuable suggestions. This collaborative approach fosters strong relationships and makes our volunteers feel valued and appreciated. We invite businesses and individuals to join our mission for community betterment, committing to a long-term partnership. Our partners are encouraged to develop projects that align with our principles, policies, and objectives, ultimately benefiting the communities we serve..

[Audio] Liberia faces a significant challenge with widespread poverty, which affects more than half of its population. In particular, rural areas are severely affected, with approximately 70% of the poor residing there, compared to 30% in cities. Furthermore, many Liberians struggle not only with income deprivation but also with deficiencies in healthcare, education, and sanitation..

[Audio] Liberia's education industry is undergoing reconstruction and holds promise for future growth. The current landscape presents several challenges, including high poverty rates that limit access to education, particularly in rural areas. Additionally, teacher shortages and inadequate infrastructure hinder the quality of education. However, there are government initiatives aimed at improving access, equity, and quality, such as the "Being Best" education plan. Furthermore, the growing demand for education, driven by a rising young population, creates opportunities for innovative solutions to bridge the access and quality gaps. These solutions may include EdTech and alternative education models. The market segmentation highlights the differences between public and private schools, as well as the varying needs and opportunities across different levels of education, from basic to higher education. Finally, location plays a crucial role, with urban and rural areas presenting distinct requirements..

[Audio] Liberia's education system faces numerous challenges, including low completion rates, teacher shortages, and gender disparities. Despite a high gross enrollment rate, many children do not complete primary school, with estimates suggesting only around 10% of boys and 11% of girls achieving this milestone. The situation worsens in secondary school, where completion rates are even lower. Furthermore, there is a slight disparity in enrollment between boys and girls, with girls having a marginally higher completion rate in primary school. Child marriage remains a significant challenge to girls' education, impacting their enrollment and completion rates. To address these issues, it is essential to focus on improving teacher training, increasing access to education, and promoting gender equality..

[Audio] The target market for WingsEd Foundation consists of school-age children and their families who are denied access to quality education due to their income status. These families are primarily located in urban and peri-urban areas in Liberia, including Paynesville, Monrovia, Robertsport, and Tubmanburg. They face significant socio-economic challenges, living in poverty and struggling to afford basic necessities such as food, shelter, and healthcare. Despite these challenges, parents in this demographic value education and aspire to enroll their children in school but are hindered by financial constraints. WingsEd Foundation aims to support these families by providing financial aid for tuition, leveraging partnerships with local schools and organizations, and offering comprehensive mentoring and support services to ensure the success of their students..

[Audio] According to UNICEF, 48% of Liberia's population is below 18 years old, highlighting the importance of addressing the educational needs of young people in the country. UNFPA defines Liberian youth as those under 25, comprising 63% of the population, emphasizing the significance of supporting their development. WingsEd Foundation recognizes its role in empowering young people to access quality education and break the cycle of poverty, contributing to their overall well-being and academic success..

[Audio] The expansion of programs enables us to reach more students in other Liberian communities, thereby increasing our impact on access to education. This involves exploring new opportunities to provide educational services, identifying and addressing gaps in current programming, and adapting our approach to meet the evolving needs of our students. Moreover, we will seek grants, donations, and fundraising initiatives to diversify our funding sources, securing additional resources to support our growth and sustainability. Furthermore, fostering stronger ties with the local community and raising awareness of our mission and impact will lead to increased support and participation from stakeholders..

[Audio] We must stay informed about changes in government policy and adapt our programs and operations accordingly. This involves being aware of any updates or revisions to laws and regulations that may affect our work. We should also advocate for policies that support education, ensuring that our efforts align with the needs of the community. To address staff turnover, we will implement robust training programs and succession planning to foster a positive work culture and improve staff retention. We identify unique strengths and value propositions to collaborate with other organizations and leverage resources effectively. When faced with competition for resources, we will engage in community outreach and education initiatives to build relationships and secure support. Moreover, we believe it is essential to solicit feedback and involve community members in decision-making processes to ensure their voices are heard and valued..

[Audio] We will utilize various promotional strategies to attract sponsors and assemble philanthropic individuals. Our primary marketing tool will be social media, as research has shown its significant impact on getting donations. Many of our target audience will be captured via WhatsApp, Twitter, Instagram, LinkedIn, Facebook, and other social media platforms. A verified Fundraiser Facebook page with a donate button will be created, allowing potential donors to click the button, fill out a donation form with their credit card information, and specify the amount they wish to donate. Direct mail marketing will also be used, sending targeted messages to specific audiences, asking recipients to pass it along to someone who may find it valuable. Strong alliances with other community entities will be fostered to build action plans, promoting the organization and bringing topical relevance. These strategies aim to increase awareness of WingsEd Foundation, attract sponsors, and assemble philanthropic individuals to support our mission..

[Audio] We will engage a speaker into our program to promote our organization by being active in local events, meet-ups, and other activities that can promote our organization. To reach the masses, we will conduct a media and public campaign that will reach the most significant number of people possible, including sending press releases, publishing a quarterly newsletter, and organizing a symposium to create awareness within the target community. We will also leverage word-of-mouth referrals to publicize and promote our organization, relying on those who come in contact with us initially to spread the word about our good work. Furthermore, we will implement other strategies such as increasing awareness, community involvement, referrals, apparel and merchandise sales, and collaborating with other organizations, experts, and speakers..

[Audio] The ability to fund online will greatly facilitate fundraising efforts by making it easier for supporters to contribute. Additionally, the statistics, tracking, and analytics provided by Google will enable us to better understand our online presence and identify areas for improvement. This data will also help us to refine our marketing strategies and optimize our online fundraising efforts. Furthermore, having access to this information will allow us to track the effectiveness of our fundraising campaigns and make informed decisions about future initiatives..

[Audio] WingsEd Foundation generates funds by running campaigns through news and social media, which enables us to network and raise more funds. The foundation has both short-term and long-term plans to progress. We can divide the organization's growth into three stages. Evaluating each stage's success and making necessary adjustments will help us achieve the best results. In stage one, we focus on program development, securing financial resources, and establishing a market. Since there are no formalities and procedures, we establish those first. In stage two, we achieve high growth rates in funding and serving, expanding the program's range into more areas. In stage three, we secure growth funding and market share, penetrating new geographic territories. Our future growth involves advancing the organization, introducing innovative services, and expanding or diversifying the program using campaign-generated funds. After researching thoroughly, we evaluate the performance and fund levels to determine our next steps..

[Audio] The WingsEd Foundation will be governed and managed by a team of experienced professionals. This team consists of the Founder and Country Manager, Pst. Maxwell Peabody, the Co-Founder and Executive Director, Roland Y. Kesselly, and Volunteer Staff members, Patricia Kesselly and Pressure Heart. These individuals will make crucial decisions for the organization, guided by the insights and expertise of professionally certified staff. The organizational structure is divided into four departments: Program Management, Fundraising and Management, Administrative and Finance, and Human Resource Management. As the organization develops, the structure may evolve to accommodate its growing needs..