WHY WE BUY THE SCIENCE OF SHOPPING AUTHOR: PACO UNDERHILL BY: SUMIT SIDHU MBA806

WHY WE BUY THE SCIENCE OF SHOPPING AUTHOR: PACO UNDERHILL BY: SUMIT SIDHU MBA806.

THE BOOK. AUTHOR: PACO UNDERHILLHILL Is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald’s, Adidas, and Estee Lauder. He is also a regular contributor to The Wall Street Journal and The New York Times..

OVERVIEW. WHY WE BUY is based on real-world observations of shopping behavior to better understand how individuals make purchases. It offers tips on how to build and alter stores so that customers have a better shopping experience and, as a result, more sales..

THE PARTS OF THE BOOK. What am I getting out of it? Recognize the motivations and manipulations at work in the retail industry. Observe how customers act inside the store if you want to convert them to customers. Shops should be built to make shopping a pleasurable experience. Shop owners must consider the disparities between different types of customers, particularly men and women. Another element that retailers must consider is the age of their customers. Children's demands must also be considered by stores, as they have a significant influence on their parents' buying habits..

What’s in it for me? Understand the motivations and manipulations behind the world or retail..

If you want to turn shoppers into customer, observe how they behave inside the store..

Shops should be designed to provide a comfortable shopping experience..

Shop owners must take into account the differences between groups of shoppers-primarily those between men and women..

The age of the shoppers is another factor that retailers must take into account..

Shops must also consider the needs of children, because they greatly influence their parents’ shopping behavior..

Abstract blurred background of department store. Key Takeways.

Abstract blurred background of department store. Key Message.

Blue coloured book. Actionable ideas from the book:.

“Remember that more than 60 percent of what we buy wasn’t on our list. And” ― Paco Underhill.

paco_underhill_-_the_science_of_shopping_for_the_firearms_retailer (1080p).mp4.