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Welcome to Loyalty Avengers! Get ready for a superhero adventure into India's booming loyalty market! Just like the Avengers assemble to protect Earth, today's brands are assembling powerful loyalty programs to turn everyday shoppers into devoted brand champions. We're about to discover how technology, innovation, and customer obsession are creating the next generation of loyalty superpowers. Presented by Moin Sheikh.

[Audio] The Loyalty Universe in India $17B A Market on an Epic Journey India's loyalty market isn't just growing—it's exploding like a supernova! From a solid 4 point 3 billion dollars in 2025, industry analysts project a meteoric rise to 17 point 1 billion dollars by 2035. That's nearly 4x growth in just one decade! Market Size by 2035 Projected loyalty market value What's fueling this astronomical expansion? Three core superpowers are transforming the landscape: cutting edge digital technology, hyper personalization that knows what customers want before they do, and mobile first apps that put loyalty literally in every consumer's pocket. 4x Growth Multiple Expansion in 10 years.

[Audio] Why Brands Need Loyalty Programs Customer Retention Increased Sales Keep your best customers coming back, reducing churn and building lasting relationships that drive sustainable revenue growth. Loyal members spend 67% more than new customers, creating predictable revenue streams and higher lifetime value. Brand Community Data Goldmine Transform isolated transactions into a thriving tribe of brand advocates who actively promote and defend your business. Unlock rich behavioral insights that fuel personalization, product development, and strategic decision making. Just like Nick Fury assembles Earth's mightiest heroes, brands use loyalty programs to unite their customers into powerful communities. These programs aren't just about discounts—they're strategic weapons that create competitive moats, gather intelligence, and turn casual buyers into passionate brand defenders ready for any market battle!.

[Audio] Meet the Loyalty Avengers Tata Neu Payback India Amazon Prime Myntra Insider The Captain America—a coalition hero bringing multiple brands together with one universal reward currency accepted everywhere. The Thor—wielding unlimited power across video, music, shopping benefits, and lightning fast delivery that customers can't live without. The Black Widow—strategic, exclusive, and perfectly timed with early access to sales, special styling sessions, and insider perks. The Iron Man of loyalty—one powerful super app unifying Tata's entire ecosystem. Shop across airlines, hotels, groceries, and fashion while earning NeuCoins everywhere. Club Vistara The Falcon—elevating travel experiences with tiered benefits, priority boarding, lounge access, and miles that take you higher..

[Audio] The Superpowers of Modern Loyalty Programs 🤖 (A I ) Driven Personalization Machine learning analyzes purchase patterns, browsing behavior, and preferences to deliver rewards that feel custom made. It's like having Jarvis predict exactly what you want! 📱 Mobile First Everything Nearly 100% of major loyalty programs now live in your pocket. Instant notifications, digital wallets, and tap to redeem make participation effortless and addictive. 🎮 Gamification Streaks, badges, levels, challenges, and leaderboards transform shopping into an engaging game. Customers aren't just buying—they're on missions to unlock achievements! ⚡ Real Time Rewards Gone are the days of waiting weeks for points. Modern programs deliver instant gratification—scan, earn, redeem, repeat. Dopamine hits drive habitual engagement. These technological superpowers don't just make loyalty programs functional—they make them irresistible. When earning points feels like leveling up in your favorite game, loyalty becomes entertainment, not obligation..

[Audio] Capillary Technologies: The SHIELD of Loyalty The Master Strategist Behind the Heroes 500 plus Just as SHIELD coordinates Earth's mightiest heroes, Capillary Technologies powers loyalty programs for the world's biggest brands. They're the invisible force multiplier that makes loyalty magic happen. Global Programs Managing 500 plus programs globally, Capillary serves titans like Tata Group, Aditya Birla, Domino's, Shell, and countless others across 30 plus countries. They process billions of transactions, manage hundreds of millions of customers, and deliver personalized experiences at scale that would make Tony Stark jealous. Loyalty solutions managed worldwide 30 plus In 2025, after navigating market challenges and emerging stronger, Capillary was recognized as the industry's "Comeback Kid"—proving that resilience and innovation always triumph. Countries International presence and reach 100M plus End Users Consumers engaged through platform.

[Audio] Capillary's Arsenal of Superpowers (A I ) Powered Intelligence Gamification Engine Built in game mechanics including challenges, milestones, streaks, badges, and social leaderboards that make earning rewards feel like winning a championship. Engagement rates skyrocket when shopping feels like play. Advanced machine learning delivers hyper personalized offers based on individual behavior, preferences, and predicted needs. Every customer gets their own tailored experience—no two journeys are alike. Real Time Analytics Omnichannel Mastery Instant insights into customer behavior, campaign performance, and redemption patterns. Brands can pivot strategies on the fly, A/B test offers, and optimize R-O-I with data that updates by the second. Seamlessly connects in store, online, mobile app, social media, and call center touchpoints. Customers earn and burn points anywhere, anytime—one unified experience across all channels. Enterprise Scalability Fort Knox Security Bank grade encryption, compliance with global data regulations, and fraud detection systems protect both brands and customers. Security isn't an afterthought—it's foundational. Cloud native architecture handles millions of transactions per day without breaking a sweat. Built to grow from startup to Fortune 500 without platform limitations holding you back..

[Audio] Capillary in Action: Mission Success Stories Tata Neu: Unifying an Empire Capillary powers the loyalty backbone of Tata Neu, integrating 13 plus Tata brands into one seamless experience. From booking a Vistara flight to ordering groceries on BigBasket, every transaction earns NeuCoins redeemable across the entire ecosystem. The result? A unified super app with millions of active users and industry leading engagement rates. Domino's: Feeding Loyalty at Scale Domino's uses Capillary to reward millions of pizza lovers across India with personalized offers, birthday surprises, and gamified challenges. Their loyalty members order 3x more frequently than non members, proving that the right program turns occasional customers into weekly regulars. Shell: Fueling Engagement Shell's loyalty program, powered by Capillary, delivers location based offers, instant rewards at the pump, and partnerships that let customers earn points on fuel and convenience store purchases. The mobile first approach has driven 40% growth in active membership. Aditya Birla: Fashion Forward Across fashion retail brands, Capillary enables Aditya Birla Fashion and Retail to deliver cohesive loyalty experiences with tier based benefits, exclusive access to collections, and styling consultations that make premium members feel like vips at every touchpoint..

[Audio] Lessons from Superheroes: Why Capillary Wins Trust is the Foundation Teamwork Makes the Dream Work Like the Avengers earn public trust through heroic deeds, Capillary has built credibility through consistent delivery, security, and transparency over 13 plus years in business. No superhero succeeds alone. Capillary partners deeply with brands, understanding their unique challenges and co creating solutions rather than pushing one size fits all products. Adaptability Under Pressure Smart Tech as a Force Multiplier The Avengers evolve with every threat. Capillary continuously innovates, weathered market storms, and emerged as a "Comeback Kid" by pivoting strategy when needed. Iron Man's suit amplifies his abilities—Capillary's A-I and automation amplify a brand's ability to know, engage, and delight millions of customers simultaneously. Global Reach, Local Touch Operating across 30 plus countries but customizing for local markets—just like the Avengers protect Earth while respecting individual nations and cultures. The Real Superpower? Capillary's proven track record of resilience, innovation, and customer centricity makes them the #1 choice for brands serious about loyalty. Numbers don't lie: 500 plus programs, 100M plus users, and growing fast..

[Audio] Thank You! The Adventure Continues! Ready to Assemble? Thank you for joining this superhero tour through India's loyalty universe! Just like the Avengers, the best is yet to come as brands continue assembling powerful loyalty programs that turn customers into champions. Explore how Capillary Technologies can power your loyalty program and transform your customers into devoted brand advocates. Remember: In the battle for customer hearts, loyalty isn't a program—it's a superpower. And with the right technology partner, every brand can become a hero. Join the Movement India's loyalty market is growing 4x by 2035. The question isn't if you need loyalty—it's whether you'll lead or follow. Presented by Moin Sheikh Appendix: This presentation was crafted using insights from industry reports, Capillary Technologies case studies, and Marvel's timeless lessons about teamwork, resilience, and heroism. Avengers assemble!.