MyCelsius — Social Media Campaign Strategy

[Audio] My name is M Obaydur Rahman, and today I will present my social media campaign strategy for MyCelsius. a Bristol-based health-tech startup that has developed a wearable cooling device for instant relief from menopausal hot flushes. This is a real product, solving a real and often overlooked problem for millions of women in the UK. My job today is to show you exactly how we would take this brand from near-zero social presence to a credible, evidence-led digital campaign — using Facebook and Instagram — between April and June 2026..

[Audio] Here's a quick overview of what I'll cover today. I'll walk you through nine sections — from the problem we're solving, right through to how we measure success. I'll cover: the MyCelsius product and the campaign at a glance; our full STP analysis; five SMART objectives each backed by industry benchmarks; brand personality; a positioning map; five organic content ideas; five paid advertising executions with a three-tier retargeting funnel; the behavioural psychology behind every piece of content; and finally, how we measure it all..

[Audio] Let me start with the problem. Why does MyCelsius even need a social media campaign? Seventy-five percent of menopausal women experience hot flushes. That's millions of women in the UK alone — dealing with sudden heat, sweating, disrupted sleep, and a loss of confidence that can affect their working lives and personal relationships. The existing solutions — HRT, herbal supplements, cooling fans — either take weeks to show any effect, carry medical risks, or are just inconvenient to use in professional settings. There is a genuine gap in the market for something fast, discreet, and science-backed. MyCelsius fills that gap. It works in seconds, not weeks. And yet most of its target audience have never heard of it. That is exactly what this campaign is designed to change..

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CONCLUSION. Relief in seconds. Reach in three months..