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& Big Data. Michael Cortez, Kyle Renwick, Manuel Quinones, Vivian Pan.
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Company Background. Company : Netflix CEO : Reed Hastings and Ted Sarandos Founded : 1997 Subscribers (as of April 2020): 193 million worldwide Mission : We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact. Challenge : how to utilize Big Data in order to better serve their customers and maintain a competitive advantage.
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The 4 V’s of Big Data. V olume - Large amounts of available data V ariety - Types of data: images, text, music, figures, different languages, etc. V eracity - Complete & accurate data sets V elocity - The speed at which the data can be converted into usable information.
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Netflix’s Use of Big Data. Quality control of licensed content Optimization of the content catalogue (size & interest level) Personalized subscriber recommendations to ease content ‘decision anxiety’ Evaluate the viability of original content in the pre-production stage.
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Big Data in Netflix’s Business Goals. Takes data from views to recommend similar content and fund others Monitors popularity for shows to keep them in the roster Identifies public perception on shows via rating system.
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How All the Data Is Personalized. Records the time, date and location of each content watched Where shows become abandoned to figure out why Shows left on “Continue Watching”.
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Netflix’s Choice of Data Sources. WHAT USERS VOLUNTARILY PROVIDE: 01 — Name Payment method E-mail address Telephone number Physical address Ratings or reviews.
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Netflix’s Choice of Data Sources (continued). WHAT NETFLIX COLLECTS AUTOMATICALLY: Platform used to watch Netflix Search queries IP address Time spent watching a show Watch history Interactions with customer service.
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Netflix’s Choice of Data Sources (continued). 11 - Recommends content based on four different modes of watching: CONTINUATION Continue watching a TV show. DISCOVERY Find a new movie to watch LIST Watch a title the user has added to the "My List" section REWATCH Watch a previously viewed title.
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Netflix’s Data Storage Systems. Device gets OCA URL from playback Apps, video streams from OCA to Device Client Devices "Play" request Determines required assets Playback Apps Picks OCA, generates URL OCAs Report health status, routability, and available assets Steering Service Cache Control Service Netflix in AWS.
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Data Analysis Challenges for Netflix’s International Expansion.
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Questions. Considering how much privacy is being discussed in terms of the hardware and services we use on a day to day basis, should Netflix be trusted with this much data because they’re only 1 company with 1 service in mind or should they be given the same level of scrutiny that companies like Amazon and Facebook get? With how much data Netflix knows about a users interests in content, could there a possibility of AI generated content becoming successful and will the high cost of the technology become financially viable? Does better content or better recommendations based on data collected lead to increased user engagement? Why do you think Netflix spends so much time on building personalized recommendations for its users? What do you like or dislike about this option? How much value do you believe Netflix’s original content production has added to their subscriber base? Do you believe that Netflix would still be successful without this, or do you find their original content imperative to their success?.
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References. Sharp, K. (2022, May 28). 6 Ways Netflix Uses the Power of Analytics . You are being redirected... Retrieved February 5, 2023, from https://www.ascentt.com/6-ways-netflix-uses-power-analytics/ Mixson, E. (2021, March 30). Data Science at netflix: How advanced data & analytics helps Netflix generate billions . AI, Data & Analytics Network. Retrieved February 5, 2023, from https://www.aidataanalytics.network/data-science-ai/articles/data-science-at-netflix-how-advanced-data-analytics-helped-netflix-generate-billions How netflix uses data to pick movies and curate content . Ohio University. (2022, July 29). Retrieved February 5, 2023, from https://onlinemasters.ohio.edu/blog/netflix-data/.