Web Traffic Success The skill of connecting consumers to Your Offers

Web Traffic Success The skill of connecting consumers to Your Offers.

Web Traffic Success. What is Paid Traffic (Traffic you pay for) You Control the Direction of the Traffic You know when traffic will be delivered.

Web Traffic Success. What is Organic Traffic (Free traffic in the form of online post or articles) You Don’t Control the outcome when you for example create post. You Don’t when the traffic will be delivered..

Web Traffic Success. Why Do We Use Facebook Google, and YouTube? Because that’s where your audience hangs out.

Web Traffic Success. The key point to remember is there is a human at the other end of your offer. We are connecting humans to our offers through the medium of Digital Marketing.

Web Traffic Success. What Is Your Role in The Customer Acquisition Process? Your Role as a Marketer Is To Move the Prospect and Customers Seamlessly and Subtly Through Each Stage of the Value Journey.

The Customer Value Journey. It Starts at the “AWARENESS” Stage with people who never heard of you before. You must have a marketing asset in each area of the Customer Journey that moves people into becoming a customer..

The Customer Value Journey. 1.AWARE of your Brand through advertising. 2.ENGAGE this can happen when a prospect reads your content, watch a video. This stage gives them a feel for your business 3.SUBSCRIBES via an optin form via your landing page 4.CONVERT the prospect makes a small purchase or schedules a webinar 5. EXCITE customer gets value from the purchase 6. PROMOTE –Share your brand 7. ADVOCATE- Testimonials 8. ASCEND-Upsells.

The Customer Value Journey. Consist of Multiple Marketing Campaigns that work together to move someone from aware to promoter of your brand. Every business should have at least one campaign for Every Three Steps of the Journey.

What Does a Marketing Campaign Consist of?. Content (The Vehicle) Blog Post, Email Marketing Traffic Source (The Road) Every Marketing Campaign must have a Goal Example: Campaign Goal: Aware to Engage Content: Branding Video Call to Action: Watch the video.

What Does a Marketing Campaign Consist of?. VALUE JOURNEYWORKSHEET ASCEND AWARE ADVOCATE EXCITE ENGAGE PROMOTE CONVERT SUBSCRIBE.