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Web culture  and media   is one of participation. Users are no longer merely consumers, but instead, also producers of media content. It will be especially important to distinguish between mass communication and mass media, and to attempt a working definition of culture. The transmission of mass communication happens using one or more of many different kinds  of media.  Web media and culture  is dedicated to the critical study of the impact of digital media on culture and society . .

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Its emphasis lies with the new web, app and data cultures, with a strong focus on research techniques and methods for the critical study of digitally born objects and contemporary media cultures

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It has its own language, its own currency, norms, and values, and generates its own phenomena.  Web culture – the culture of the internet – is our present day.  Web culture established in conjunction with the development of the World Wide Web in the early 1990s, and has since spread across the globe. A perpetually changing culture, it gives rise to new symbols and practices daily.  UNESCO recently agreed on universal regulations intended on basis for our activities on the internet .

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Web culture is one of participation.  Users are no longer merely consumers, but instead, also producers of media content. User-generated Content (UGC)is the buzzword under which both the rise of the amateur and the decline of substantiated content are debated:   W hile some see UGC, such as blogs, as enriching journalism, others claim that the flood of amateur content trivializes our culture .

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Web culture is based on the technology of distributed networks .  The screen is our interface to the world.  As networked individuals we communicate via social networks, blogs, and forums . W e share our experiences and memories in photo-communities and on video portals.  The internet offers a virtually unlimited realm for creativity.  Right from the start, art – above all, net art – discovered the internet and used it as a canvas for artistic and activist actions .

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Web culture has brought forth new forms of solidarity.  Knowledge platforms, such as Wikipedia, and movements such as Occupy and Anonymous, are representative of the immense potential (positive as well as negative) of the distributed networks.  For quite some time, Web culture has not been limited to the internet alone; a sharp division of online and offline has long been obsolete.  Thus, opposition, protests, entertainment events, and social movements are frequently initiated and organized online, but the digital spark flies and ignites in public space.

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W eb media is the textual, audio and visual forms of communication presented on the web.  Web media can include graphics, photos, videos and interactivity with the user. Web media is content you’ve created.  You have full control over when and where it appears (e.g., your website, blog, webinars, etc. Web media, or  owned media , describes channels you control .

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It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc.  You fully control the content and its distribution. If you can add, edit, and delete the content, you probably own it . W eb media help s  you  to  create a targeted, effective plan for increased visibility and brand loyalty  .  World Wide Web has transformed and even surpassed modern means of mass communication and personal cmunication.

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Web  Media  as it is said is widely utilised by the businesses, actors, political heads to quickly reach out too the large number of audience. Modern day communication has transformed the way we communicate and reach out to the large audience through a medium which is internet.

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The findings  about web   culture can help leaders understand their own cultural  bases  and preferences. Different cultures have different ideas about what they want  . Given the rapidly changing media structure, the widespread of  web  media,  E specially theInternet is rapidly becoming a new force in broadcast organizations around the world.  It has changing way for them to reach and understand their audiences as never before .

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Web culture and media

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   W eb media is the textual, audio and visual forms of communication presented on the web.  Web media can include graphics, photos, videos and interactivity with the user. Web media is content you’ve created.  You have full control over when and where it appears (e.g., your website, blog, webinars, etc. Web media, or  owned media , describes channels you control .

Web culture and media

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