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[Virtual Presenter] Fellow students, let's jump right in and learn more about VIVO Team and what market intelligence is. We will be discussing the topic of Market Intelligence, Competitive Intelligence and Product Intelligence for the VIVO Team based in Vancouver. This presentation is based on research done by Abdallah Khasawneh, who will be guiding us through the material.. 

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Welcome to the presentation on Market Intelligence, Competitive Intelligence, and Product Intelligence for Vivo Team. Presented by Abdallah  Khasawneh .

[Audio] Vivo Team, a Vancouver-based company specializing in improving its clients' soft skills through virtual training and development programs, has seen a surge in demand due to the move to remote work. Taking advantage of their experience in the virtual space, they have now expanded their services to Europe, with Switzerland being the first country to benefit from their offerings. This expansion is a testament to Vivo Team's success and ever-growing network.. 

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Vivo Team is a Vancouver-based company that offers virtual training and development programs to improve the soft skills of its clients primarily in North America. [Source: Vivo Team website] With the advent of COVID-19 and the shift towards remote work, there is an increasing demand for Vivo Team's virtual offerings. [Source: Treasury Board of Canada, 2020] The company has expanded its services to Europe, specifically Switzerland, leveraging its network of connections and experience in the virtual space. [Source: BNN, 2022]

[Audio] Vivo Team, a Vancouver-based company, has a unique chance to leverage the current trend in remote work. This shift is not only due to the pandemic, but also has created an opening for the company's virtual training and development programs in Switzerland. To truly comprehend the need and roadblocks that Swiss companies are facing with regards to remote work and virtual training, Vivo Team should conduct market intelligence research. By doing so, they can tailor their offerings to their target market.. 

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The virtual nature of Vivo Team's offerings has become increasingly relevant due to the shift towards remote work caused by COVID-19, providing a strong market demand for their virtual training and development programs (Treasury Board of Canada, 2020). The presence of professional services firms in Switzerland, such as PricewaterhouseCoopers, suggests that there is likely a market for Vivo Team's offerings, particularly in the highly educated and skilled Swiss workforce (Innovation, Science and Economic Development Canada, 2020). Conducting thorough market intelligence research can help Vivo Team gain a deeper understanding of the specific needs and pain points of Swiss companies and their employees concerning remote work and virtual training, enabling the company to tailor its offerings to meet market demand (Small Business Tourism and Marketplace Services, 2020).

[Audio] Analyzing data on the Swiss economy and labor market, as well as the broader European market, can allow us to gain valuable insights and inform our business strategy. Researching the competitive landscape can help us identify gaps in the market and develop a strategy to remain competitive. Leveraging our expertise and strong reputation can help us succeed in this market. Collectively, these steps can help Vivo Team to achieve success in the Swiss market.. 

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Analyzing data on the Swiss economy and labor market as well as the broader European market can provide valuable insights and inform business strategy (Small Business Tourism and Marketplace Services, 2020). Conducting comprehensive research on the competitive landscape can help Vivo Team identify gaps in the market and develop strategies to remain competitive (McKinsey & Company, 2020). Leveraging the company's expertise and strong reputation can enable Vivo Team to succeed in the Swiss market (Business Development Bank of Canada, 2020).

[Audio] Gaining a better understanding of the Swiss market and its needs and pain points related to remote work and virtual training is one of our research objectives for VIVO Team. We are seeking to identify the potential demand for our product and the market gap that it can fill. Additionally, we will be conducting competitive intelligence research to gain a greater understanding of the market and its competitors. That concludes our presentation.. 

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To gain a deeper understanding of the Swiss market, Vivo Team aims to research the specific needs and pain points of Swiss companies and their employees concerning remote work and virtual training. The objective is to identify the potential demand for Vivo Team's product and the market gap it can fill. The company will also conduct competitive intelligence research to better understand the Swiss market and its competitors.

Vancouver-based company

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Vivo Team, a Vancouver-based company specializing in improving its clients' soft skills through virtual training and development programs, has seen a surge in demand due to the move to remote work

Taking advantage of their experience in the virtual space, they have now expanded their services to Europe, with Switzerland being the first country to benefit from their offerings

This expansion is a testament to Vivo Team's success and ever-growing network.

avatar

Vivo Team, a Vancouver-based company, has a unique chance to leverage the current trend in remote work

This shift is not only due to the pandemic, but also has created an opening for the company's virtual training and development programs in Switzerland

To truly comprehend the need and roadblocks that Swiss companies are facing with regards to remote work and virtual training, Vivo Team should conduct market intelligence research

By doing so, they can tailor their offerings to their target market.

Analyzing data on the Swiss economy and labor market, as well as the broader European market, can allow us to gain valuable insights and inform our business strategy

Researching the competitive landscape can help us identify gaps in the market and develop a strategy to remain competitive

Leveraging our expertise and strong reputation can help us succeed in this market

Collectively, these steps can help Vivo Team to achieve success in the Swiss market.

Gaining a better understanding of the Swiss market and its needs and pain points related to remote work and virtual training is one of our research objectives for VIVO Team

We are seeking to identify the potential demand for our product and the market gap that it can fill

Additionally, we will be conducting competitive intelligence research to gain a greater understanding of the market and its competitors

Vancouver-based company

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