VitrA Presantation

[Audio] VitrA. O.

[Audio] VITRA SANITARY COMPANY BRIEFING VitrA is a Turkish manufacturer and a global supplier of a comprehensive range of bathroom products, including sanitaryware, bathroom furniture, taps, and tiles . A key member of the Eczacıbaşı Group, VitrA is known for its focus on design innovation, advanced technology, and sustainability. VitrA is a Turkish manufacturer and a global supplier of a comprehensive range of bathroom products, including sanitaryware, bathroom furniture, taps, and tiles . A key member of the Eczacıbaşı Group, VitrA is known for its focus on design innovation, advanced technology, and sustainability..

[Audio] Company overview Parent company: Eczacıbaşı Group, a prominent Turkish industrial conglomerate founded in 1942. Establishment: VitrA was officially adopted as the brand name in 1966, following the establishment of its first sanitaryware factory in 1958. Global presence: The company exports its products to over 80 countries and has production facilities in multiple countries, including Turkey, Germany, France, and Russia. Market position: VitrA is Turkey's largest producer and exporter of ceramic sanitaryware and holds a significant share of the European market. Parent company: Eczacıbaşı Group, a prominent Turkish industrial conglomerate founded in 1942. Establishment: VitrA was officially adopted as the brand name in 1966, following the establishment of its first sanitaryware factory in 1958. Global presence: The company exports its products to over 80 countries and has production facilities in multiple countries, including Turkey, Germany, France, and Russia. Market position: VitrA is Turkey's largest producer and exporter of ceramic sanitaryware and holds a significant share of the European market..

[Audio] Key innovations and product technologies VitrA invests heavily in research and development to create innovative and hygienic bathroom solutions. VitrA Hygiene : A specialized glaze applied to ceramic products that prevents bacterial multiplication by 99.9%. VitrA Clean : A surface finish that repels water and limescale, making surfaces easy to clean with just a damp cloth. VitrA Rim-ex : A rimless WC pan design that removes hard-to-reach areas, improving hygiene and ease of cleaning. V-Care Smart WC : An integrated toilet and bidet that offers maximum personal hygiene and comfort. Quantum Flush : An engineered flushing system that uses the principle of laminar flow to ensure powerful, quiet, and splash-free cleaning. VitrA invests heavily in research and development to create innovative and hygienic bathroom solutions. VitrA Hygiene : A specialized glaze applied to ceramic products that prevents bacterial multiplication by 99.9%. VitrA Clean : A surface finish that repels water and limescale, making surfaces easy to clean with just a damp cloth. VitrA Rim-ex : A rimless WC pan design that removes hard-to-reach areas, improving hygiene and ease of cleaning. V-Care Smart WC : An integrated toilet and bidet that offers maximum personal hygiene and comfort. Quantum Flush : An engineered flushing system that uses the principle of laminar flow to ensure powerful, quiet, and splash-free cleaning..

[Audio] Sustainability and design focus VitrA is committed to sustainable production and works with renowned international designers to produce aesthetically pleasing and eco-friendly products. Eco-friendly products: The company has launched products such as a washbasin made from 100% recycled manufacturing waste, and toilets and faucets designed for water conservation. Sustainable practices: VitrA has adopted the "Blue Life" principles, an integrative approach to management and production developed by the Eczacıbaşı Group. Designer collaborations: VitrA has partnered with world-famous designers, including Tom Dixon, Terri Pecora, and Ross Lovegrove, on award-winning bathroom collections. VitrA is committed to sustainable production and works with renowned international designers to produce aesthetically pleasing and eco-friendly products. Eco-friendly products: The company has launched products such as a washbasin made from 100% recycled manufacturing waste, and toilets and faucets designed for water conservation. Sustainable practices: VitrA has adopted the "Blue Life" principles, an integrative approach to management and production developed by the Eczacıbaşı Group. Designer collaborations: VitrA has partnered with world-famous designers, including Tom Dixon, Terri Pecora, and Ross Lovegrove, on award-winning bathroom collections..

[Audio] International acquisitions As part of its global growth strategy, VitrA has made several key acquisitions: 2006: Acquired Engers Keramik, a German ceramics company. 2007: Acquired the majority shares of the tiles division of Villeroy & Boch, a world-renowned ceramics brand. 2008: Acquired Burgbad, a leading European luxury bathroom furniture manufacturer. As part of its global growth strategy, VitrA has made several key acquisitions: 2006: Acquired Engers Keramik, a German ceramics company. 2007: Acquired the majority shares of the tiles division of Villeroy & Boch, a world-renowned ceramics brand. 2008: Acquired Burgbad, a leading European luxury bathroom furniture manufacturer..

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