Name: video sample
Uploaded: 2025-09-12
Duration: 42 s
Description: Cold foam at cochela - Multi-sensory sampling house that became a festival hotspot.

Cold foam at cochela - Multi-sensory sampling house that became a festival hotspot. 

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Cold foam at cochela - Multi-sensory sampling house that became a festival hotspot

At Coachella 2024, International Delight turned sampling into a sensory playground with its Cold Foam House—a multi-sensory coffee experience where festival-goers swung on oversized foam swings, tapped out beats on foam dashboards, and watched cascading digital foam from a towering touchscreen wall. This immersive space was more than brand visibility—it invited visitors to engage, play, taste, and share in a way that sparked buzz across social channels.
 Immersion matters because people remember how experiences make them feel. When brands design activations that engage the senses and invite active participation, they transcend product promotion and become part of the cultural moment. This deeper connection drives organic amplification and loyalty that lasts well beyond the event.

How would your brand reimagine product trial or consumer engagement by turning it into a multi-sensory, shareable experience rather than just a one-off activation?

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