[Audio] Hello, my name is Andrei and today together with my colleagues Flavius and Anamaria we will present and analyze the business idea and its sustainability, we will try to see what opportunities can arise in the successful creation of a business. Thank you for your attention.
[Audio] It was the first eco-fashion. For Patagonia, being a good customer and helpful part of society is very important. This video talks about Patagonia's environmentally friendly way of doing business in the UK. Patagonia was one of the first companies to set high social standards. It supports fair work practices and practices that are good for the earth. The chose to work with Patagonia for a number of reasons, which will discuss in this presentation. These include market potential, feasibility studies, industry trends, and long-term growth. This project helps us reach training goals and also focuses on doing business in a moral way in today's globalised world..
[Audio] This lecture was given to Patagonia because they are a leader in the area of ecological fashion (Our Footprint, 2024). The fact that it is dedicated to ethics and safety makes it stand out in its field. Protecting the environment and workers' rights are important parts of Patagonia's business plan, and sustainability fits in with those goals. Part of study will focus on how Patagonia builds sustainability into its everyday operations. This will also talk about learning goals for planning the growth of a sustainable business..
[Audio] Patagonia was chosen for this show only after a careful study of the company's image in the mountain gear business. A lot of time has been spent by Patagonia studying environmentally friendly methods, with a focus on the company's social and moral duties (Fraenkel, 2020). Some of Patagonia's core values that are in line with the task are ecology and being open about how they run their business. The choice of Patagonia as the company to study helps us meet the learning goals for the lesson because it shows how sustainable business growth can work in the real world..
[Audio] Assessments of how well Patagonia's business plan would work in the UK were done. The results of these studies show that Patagonia may grow its business in the UK because of how the market works and the demand from customers for clothes that are good for the environment. This made sure that viability study was complete by using market research, customer polls, and financial analysis (Ryan, 2021). This was in line with lesson learning goals about business planning and strategy for sustainability..
[Audio] Patagonia's eco-friendly clothes are made in a decent way using long-lasting materials. Hemp, recycled polyester, and organic cotton are important to them because they want to have less of an effect on the earth. Patagonia works with factories that have been approved as Fair Trade and support fair work to make sure that its goods are made in an honest way (Nalliah and Smith, 2021). People who like the woods and care about the environment will like Patagonia goods because they last a long time, can be used in many situations, and do a great job. These products support fair supply chains, have less of an impact on the environment, and last longer. This is in line with the goal of lesson on developing new fashion products and doing business in a way that is good for the environment..
[Audio] Patagonia might be trying to reach people in the UK who care about the environment and like to do things outside. Patagonia is a well-known brand that cares about sustainability (Cosenz, et. al., 2020). This puts them in a good place in the market for eco-friendly products, which is becoming more important as people shop more ethically..
[Audio] The design business in the UK is growing, making a lot of money, and opening up many job possibilities. As green trends continue to grow, there is a greater need for clothing makers who care about the environment. Patagonia stands out in the UK fashion business because its outdoor clothes are both good for the environment and good for performance (Schillmann, 2020). It's different from other goods on the market because it's made of unique materials and is run in an honest way. Understanding how these markets work is important for Patagonia's long-term goals and progress in the UK. Following this method is similar to how module looks at industry trends to help companies grow in a way that lasts..
[Audio] Patagonia's sustainable fashion project in the UK wants to be the leader in gear that is good for the environment and to encourage good changes in society and the environment. Some of the long-term goals are to reduce carbon pollution, treat workers fairly, and take care of the earth (Shourkaei, et. al., 2024). In the UK market, sustainability can be achieved in a number of ways, such as through cycle fashion, environmentally friendly industry, and community involvement. Patagonia's purpose is to make the world a better place while also giving customers in the UK high-quality, eco-friendly goods..
[Audio] Patagonia emphasised in their closing remarks that the company is a leader in sustainable fashion as well as fashion that is good for the world and people. This piece talks about Patagonia's choices, viability studies, eco-friendly goods, market potential, industry research, and plans for the future. The unique place that Patagonia has in the fashion business in the UK shows how committed the company is to environment. More interest in sustainable business methods needs to grow in the fashion industry if we want to move towards a more moral and eco-friendly future. This lecture backs up the focus of lesson on social duty and environmentally friendly business practices..
References. Cosenz, F., Rodrigues, V.P. and Rosati, F., 2020. Dynamic business modeling for sustainability: Exploring a system dynamics perspective to develop sustainable business models. Business Strategy and the Environment, 29(2), pp.651-664. https://systemdynamics101.com/notes/dynamic-business-modeling-for-sustainability.pdf Fraenkel, E., 2020. The Greener Outdoors: The importance of environmental communication with the customer. https://www.diva-portal.org/smash/get/diva2:1438065/FULLTEXT01.pdf Nalliah, M. and Smith, J., 2021. Selling Sustainability: Applying Green, Cross-Industry Case Studies to “Slow Fashion”. Journal of Student Research, 10(4). https://www.jsr.org/hs/index.php/path/article/download/2286/950 Our Footprint (2024). Environmental Responsibility Programs - Patagonia. [online] Patagonia.com. Available at: https://www.patagonia.com/our-responsibility-programs.html[Accessed 3 Apr. 2024]. Ryan, M.R., 2021. Business ethics as a form of practical reasoning: What philosophers can learn from Patagonia. Humanistic Management Journal, 6(1), pp.103-116. https://ecommons.udayton.edu/cgi/viewcontent.cgi?article=1138&context=rel_fac_pub Schillmann, C., 2020. Patagonia Inc. under a sustainability perspective. https://www.researchgate.net/profile/Christian-Schillmann/publication/345369716_Patagonia_Inc_under_a_sustainability_perspective/links/5fd208b745851568d1517824/Patagonia-Inc-under-a-sustainability-perspective.pdf Shourkaei, M.M., Taylor, K.M. and Dyck, B., 2024. Examining sustainable supply chain management via a social‐symbolic work lens: Lessons from Patagonia. Business Strategy and the Environment, 33(2), pp.1477-1496. https://onlinelibrary.wiley.com/doi/pdf/10.1002/bse.3552.
[Audio] Thank you for your time, I hope that in this short video we managed to cover as much as possible of what it means to be an entrepreneur and create a business.