Clearance Store

[Audio] Clearance Store Turning Unsold Inventory Affordable.

[Audio] Clearance Store addresses the vast yearly issue of unsold inventory worth thousands of crores. This inventory ties up capital and storage for brands while consumers struggle to find authentic branded products at affordable prices. Our solution merges these needs by creating a structured clearance retail network, especially targeting underserved Tier-2 and Tier-3 cities. Introduction.

[Audio] Introduction. Introduction. 01.

[Audio] Problem Overview Every year, brands face massive storage losses and capital freeze due to thousands of crores of unsold inventory lying unused in warehouses. Consumers desire branded goods but often cannot afford them, resulting in a significant market imbalance. This gap leads to waste and blocked investment for producers..

[Audio] There is currently no structured clearance retail network in Tier-2 and Tier-3 cities, causing heavy waste in the fashion sector. This situation represents a major opportunity to bridge the gap between brands with unsold stock and buyers seeking affordable fashion with verified quality and trust. Market Gap.

[Audio] Our primary customers include college students, youth, low- and middle-income families, and thrift seekers. Psychographically, these customers are budget-conscious, trend-aware, and actively engage on social media platforms, making them ideal for targeted digital marketing and local outreach. Target Customers.

[Audio] Market and Competition. Market and Competition.

[Audio] Current options include factory outlets with limited access, thrift pages with unreliable quality, and e-commerce platforms that often inflate prices. This creates a clear gap in the market for a reliable and verified clearance brand channel providing authentic, affordable fashion. Existing Alternatives.

[Audio] Competitive Landscape Major competitors include OLX, thrift stores, and Myntra BFF. However, our advantage lies in verified stock, strategic brand partnerships, and a curated, affordable product range tailored for clearance retail, ensuring trust and repeat customers..

[Audio] The Indian apparel market is valued at ₹5.6 lakh crore (2025), with 10–15% of inventory remaining unsold yearly, representing a ₹50,000 crore potential. Capturing even 0.01% market share translates to a ₹5 crore opportunity. This highlights significant room for growth by leveraging unsold inventory through clearance retail channels. Market Opportunity.

[Audio] Business Strategy. Business Strategy. 03.

[Audio] Strengths · Attractive value proposition: branded products at heavy discounts. · Wide product range (clothes, footwear, furniture, electronics, DIY, etc.). · Appeals to both retail customers and bulk buyers. Weaknesses · Dependence on unsold inventory from producers (uncertain supply). · Quality and freshness of products may vary. · Risk of being seen as a “leftover market.” Opportunities · Growing digital reach via Instagram, Facebook, and online promotions. · DIY and lifestyle trends attract younger consumers. · Potential to serve remote areas with affordable products. Threats · Strong competition from e-commerce giants’ discount festivals. · Changing consumer behaviour (preference for convenience over price). · Risk of unsellable or obsolete inventory piling up. SWOT Analysis.

[Audio] Clearance Store buys unsold branded stock in bulk directly from producers, then sells it at 40–70% discounts through physical outlets and pop-up stores. We promote sales via Instagram, Facebook, and targeted local marketing, ensuring authentic products reach budget-conscious consumers efficiently. Our Solution.

[Audio] Value Proposition We offer authentic branded goods at half price, significantly reducing industrial waste. Our model helps brands recover capital blocked in unsold inventory while providing consumers access to affordable fashion. This dual value enhances both sustainability and brand profitability..

[Audio] Our model follows a simple supply chain: Supplier → Clearance Store → Customer. Revenue is generated by buying stock at low prices and selling moderately higher, maintaining a healthy margin. Sales happen both in physical outlets and through an online resale platform, maximizing reach. Business Model.

[Audio] Growth and Impact. Growth and Impact. 04.

[Audio] Marketing Plan Our marketing leverages the 4 Ps approach: verified branded products, 40–70% price discounts, strategic offline outlets combined with social commerce, and promotions via social media reels, campus events, and influencer tie-ups to deeply engage our target customer base..

[Audio] We plan to expand through a city-wise franchise model, develop an e-commerce site and app integration, and establish warehouse partnerships with brands. This scalable approach will broaden market presence and efficiently manage inventory flow across regions. Scalability Plan.

[Audio] Clearance Store contributes to environmental sustainability by saving textile waste and promoting a circular economy. Our efforts make fashion affordable for all while supporting eco-conscious consumption patterns, positioning the brand as a responsible market leader. Sustainability & Impact.

[Audio] Conclusions Clearance Store presents a compelling opportunity to transform unsold inventory into affordable fashion while boosting brand recovery and reducing waste. With a clear market gap, strategic business model, and strong growth plans, we are positioned to create significant impact in retail and sustainability. Thank you for your attention..

[Audio] Thank You !. Thank You !.