Unit-20_1Business-Systems-and-eCommerce

Unit 20: Business Systems & eCommerce A comprehensive overview of integrated business systems, eCommerce platforms, and the digital tools driving organizational performance. Undergraduate Business Systems.

Unit Objectives Integrate Core Systems Analyze E-R-P--, C-R-M--, S-C-M--, (B-I ) & H-C-M working in concert with eCommerce Enhance Customer Experience Explore how systems synergize to personalize interactions Drive Data Decisions Assess (B-I )'s impact on decision making in eCommerce environments Optimize Operations Evaluate supply chain, financial, and workforce management strategies.

What Are Business Systems? Integrated software platforms that streamline operations, support decision making, and coordinate key functions across the organization. E-R-P C-R-M S-C-M (B-I ) Resource planning Customer relations Supply chain Business intelligence.

[Audio] The Role of eCommerce Customer Convenience Global Reach Operational Efficiency Operate 24/7, break geographic barriers, access new markets Seamless shopping across devices — browse, compare, buy with ease Automated order management, inventory tracking, and payment processing.

[Audio] Section 20.4 Online Accounting Systems Cloud based financial management — accessible anywhere, anytime. Transforms how businesses record, track, and analyze financial data. Integrates with E-R-P and C-R-M for seamless, organization wide data flow..

[Audio] C-R-M Applications Sales Automation Marketing Automation Lead management, opportunity tracking, quote generation Segmented campaigns, email nurturing, analytics Customer Service Mobile C-R-M Issue tracking, fast resolution, satisfaction improvement Access data and collaborate from anywhere, on any device Social C-R-M System Integration Monitor brand mentions, engage customers via social channels Connects with E-R-P--, accounting, and eCommerce platforms.

[Audio] Key Functions at a Glance Automated Bookkeeping Auto records and categorizes transactions — fewer errors, less manual work Real Time Reporting Balance sheets, income statements, and cash flow reports on demand Invoicing & Billing Digital invoices with automated payment reminders to improve cash flow Security & Compliance Encrypted data, access controls, and regulatory compliance built in.

[Audio] Section 20.5 Customer Relationship Management CRM is a strategic and technology driven approach to managing every customer interaction — from first contact to long term loyalty. Centralize Automate Unified customer data across all channels Sales, marketing, and service workflows Personalize Analyze Segment and tailor engagement at scale KPIs, campaign R-O-I--, and customer behavior.

[Audio] The Digital Business Ecosystem Business systems and eCommerce are not isolated — they form an interconnected ecosystem that drives growth, agility, and competitive advantage. Organizations that integrate these systems achieve greater operational efficiency, richer customer insights, and faster market response..

[Audio] Key Takeaways Business Systems Are the Backbone ERP, C-R-M--, S-C-M--, and (B-I ) coordinate operations and enable strategic decisions eCommerce Unlocks Global Growth Online channels drive reach, revenue, and round the clock customer access Online Accounting Modernizes Finance Cloud based tools automate reporting, compliance, and financial visibility CRM Builds Lasting Relationships Data driven personalization drives loyalty and lifetime customer value.