Unified Digital Review

Unified Sales Review Group 1 12th June Istanbul, 2025.

Unified Digital Marketing. 2.

3. Objective. A diagram of a lead generation AI-generated content may be incorrect..

[Audio] The competitive landscape in India will be analyzed with a focus on spends. Different companies' resource allocation towards marketing and sales efforts within the Indian market will be examined. Various strategies employed by these companies will be studied to understand what drives their decisions and identify potential areas for improvement. Valuable insights will be gained that will inform the sales approach and enable staying ahead in this competitive environment..

[Audio] Our competitive analysis in India involves developing a comprehensive content strategy that showcases our thought leadership through blogs and eBooks on key trends, including reports on payment data. We also create product demo videos and customer testimonial videos on popular platforms such as YouTube and LinkedIn. To reach a wider audience, we utilize targeted Google search ads focusing on relevant keywords like "best payment gateway for business" and "UPI API for developers." Additionally, gated content like whitepapers and landing pages are designed to generate leads effectively. Our strong SEO blog presence centers around crucial terms such as "bulk payout API," "payment gateway for startups," and other related topics. Furthermore, we produce broad content, including merchant success stories, infographics, and reels on payments trends, to engage our audience. To amplify our reach, we establish strategic affiliate and blogger partnerships to promote our content across various channels..

SEO Ranking. A group of red ribbons with white text AI-generated content may be incorrect..

[Audio] The top digital channels in the Indian B2B fintech market comprise social media platforms such as LinkedIn and Facebook, search engines like Google, email marketing, and online advertising on websites and blogs. These channels enable businesses to reach their target audience efficiently and generate conversions..

[Audio] The unified sales review will focus on key areas such as fintech decoded cases, APIs, and insights from the weekly "Decode Fintech" series. Additionally, we'll discuss pay ten times faster SEO mapping, identifying competitor keywords and gaps, and publishing blog posts and SEO audits. We'll also explore creating two-minute product explainer videos, launching eBooks and whitepapers on industry trends, and running lead-generation campaigns with guides on topics like payment reconciliation failures. Furthermore, we'll examine how to simplify API banking through similar content timelines and gated resources. The marketing team will work closely with the ORM team to monitor brand sentiments online, track activity, and develop a recommended action plan by July 2025..

[Audio] Our key performance indicators show promising results across various areas. We've seen a significant increase in blog traffic, with a quarter-on-quarter growth of +20%. This is accompanied by substantial video engagement, with over 5000 views per explainer, averaging more than 45 seconds of watch time. In terms of leads, we're tracking qualified leads, aiming for 100 per month. The demo conversion rate has surpassed 10%, and our cost per lead remains competitive, especially in regions like India where it's below €7 and in UAE where it's below €11. Furthermore, we've achieved notable improvements in search engine rankings, with 10+ keywords in top 10 positions and a domain authority increase of 5 points within six months. Additionally, organic traffic has surged by 40%..

Other Strategy. A screen shot of a diagram AI-generated content may be incorrect..

[Audio] Our company is pleased to inform you that we have successfully introduced a new payment processing system which has resulted in a substantial increase in speed, allowing payments to be processed ten times faster than previously. This notable enhancement will undoubtedly have a profound effect on our operational efficiency, empowering us to provide quicker responses to customer demands and maintain our competitive edge in the market. We value your cooperation and eagerly anticipate collaborating with you to attain our objectives..