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ORANGE
UNMISSABLE CAMPING
ESO
UNBEATABLE BBQ'S
UNSTOPPABLE BIKE TRIPS

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To make our brands  unmissable  during the summer, and to make sure our people and the company had  THE BEST SUMMER EVER

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We rallied our dream team together and set our strategy

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Made sure we had the right Resources…. Tripled the investment into our field blitz team to unlock new distribution & make our drinks unmissable

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Developed a unique multi brand shopper campaign to delight our consumers  (Well done Shopper Team!)

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WIN
EVERY 0M,
lucaza
NEIJKSNO.IENE
)PABLE
PIC•COLLACE

Thank you to the Account teams, Field & RAMs

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Our core brands were on the airwaves & unmissable on peoples journeys

With our brand advertising reaching 99% of Adults in the UK!

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Suntory supports retailers ahead of summer with
soft drink promotion
SLmtory Beverage & Food GB&I is kicking off a text-to-win summer
promotion across its leading sott drinks brands, as research revealed that
summer 2021 will unlock E10(Än son drink sdes.
Ruming across Lucozade Energy Lucozade Sport and Ribena, the promoticn
Offers shoppers the chance to Win prizes. including carping trips. barbecue
experierces end bike rides by texting the final four barcode digits to 851 DO.
The comæny is also offerhg one retailer the chance to win a •summer's worth• of
drink from
To enter. retalers should send their name, store name, store address and
telephone number to sbftrade@hanovercomms.com
SBF GB&I's sales director Alpesh Mistry sad: •The lifting of lockdown and the
Of new drink formats seen our sales fizzing Over; in fact. we have
hcreazed producticn by 45%.
•What is more. we know that of regions in the LIK saw soft drnks sales uplifts
in 2020. and wth the rise in peope enjoying holidays at home this seascnal spue
set to be even bigger this year.
•well-chilled mpulse sort drinks will be especially inportant (cr retailers as the on-
the-go •ccesOn returns in a big way during the Warmer months, particularly now
that team sports are beck too
•This text-to-win prcmction wth dail/ prizedraws is the pelfect way for retailers to
brirg summer excitement to their stores and drive sizzling sales."

Supplier News: Unlock your best summer sales ever with
first-of-its-kind multi-brand promotion from SBF GB&I
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Mufti-brand promotion from SBF
GB&I takes aim at summer sales
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