Name: ADVOCACY AND SOCIAL MOBILIZATION
Uploaded: 2024-02-17
Duration: 6 min 17 s
Description: Good day everyone! Today we will talk about ADVOCACY AND SOCIAL MOBILIZATION , I am your presenter Mr. Elmerson L. Baranao.

[Audio] Good day everyone! Today we will talk about ADVOCACY AND SOCIAL MOBILIZATION , I am your presenter Mr. Elmerson L. Baranao. 

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MODULE 1							       						Elmerson L. Barañao       2-16-2024						 Discussant

[Audio] Module 1
Topic 5: Advocacy and Social Mobilization its Differences and Relationship
Module Objectives:
At the end of the module, you should be able to: 1. Discuss the following concepts: advocacy, communication and social mobilization and other related concepts
2. Illustrate/Describe a concept map showing the relationship among these concepts.. 

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Module 1 Topic 5: Advocacy and Social Mobilization its Differences and Relationship

Module Objectives: At the end of the module, you should be able to:
1. Discuss the following concepts: advocacy, communication and social mobilization and other related concepts 2. Illustrate/Describe a concept map showing the relationship among these concepts.

[Audio] ADVOCACY
Advocacy' is a broader term that encompasses a range of practices, from awareness-raising through to community mobilization campaigns. Advocacy is the core activity of all social movements: the "act of persuading or arguing in support of a specific cause, policy, idea or set of values" (Cox & Pezzullo, 2016, p.177).. 

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Advocacy’ is a broader term that encompasses a range of practices, from awareness-raising through to community mobilization campaigns.

Advocacy is the core activity of all social movements: the “act of persuading or arguing in support of a specific cause, policy, idea or set of values” (Cox & Pezzullo, 2016, p.177).

[Audio] Advocacy works primarily to change the behavior of public leaders or decision-makers. Advocacy, like all forms of public interest communication, takes place in complex, dynamic discourse arenas. These arenas include the social environments and physical settings where advocates' interactions with other individuals and groups generate particular decisions or outcomes (Jasper, 2019).. 

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Advocacy works primarily to change the behavior of public leaders or decision-makers.    Advocacy, like all forms of public interest communication, takes place in complex, dynamic discourse arenas. These arenas include the social environments and physical settings where advocates’ interactions with other individuals and groups generate particular decisions or outcomes (Jasper, 2019).

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advocacy

[Audio] It is when individuals come together and advocate for change on a particular shared cause, that a social movement is formed. Other components of these social movements include campaigns, tactics and outcomes. Advocacy 'works' when advocates are able to persuade others that their cause is just. It is not about competition; but instead about the ability of different public interest groups to engage the goals and interests of other players in the arena (Jasper & Duyvendak, 2015).. 

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It is when individuals come together and advocate for change on a particular shared cause, that a social movement is formed. Other components of these social movements include campaigns, tactics and outcomes.   Advocacy ‘works’ when advocates are able to persuade others that their cause is just. It is not about competition; but instead about the ability of different public interest groups to engage the goals and interests of other players in the arena (Jasper & Duyvendak, 2015).

[Audio] BEST PRACTICE OF ADVOCACY Best practice advocacy begins with a clear and realistic 'ask' supported by evidence. That ask is most effective when it represents community sentiment.
Generally, advocacy strategies and campaigns aim to influence:
funding and resources
infrastructure priorities
policy change
process change. 

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BEST PRACTICE OF ADVOCACY
 Best practice advocacy begins with a clear and realistic ‘ask’ supported by evidence. That ask is most effective when it represents community sentiment. Generally, advocacy strategies and campaigns aim to influence: funding and resources infrastructure priorities policy change process change

https://www.google.com/search?q=PICTURES+OF+PROCESS+CHANGE&tbm=isch&ved=2ahUKEwjH_MzIk6-EAxUAoScCHdrOCosQ2-cCegQIABAA

[Audio] Levels of Advocacy
Self, Individual, Systematic. 

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WE SPEAK ON BEHALF OF OTHERS WHO CAN’T SPEAK FOR THEMSELVES

[Audio] Why do you need to advocate? Advocacy is required when there's a clearly identifiable and pressing need or issue that you (as a local government) can't respond to on your own or is the responsibility of another level of government.
Community advocacy activities and campaigns may be part of a short, mid, or long-term strategy, or may represent an urgent and emerging need.. 

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Advocacy is required when there’s a clearly identifiable and pressing need or issue that you (as a local government) can’t respond to on your own or is the responsibility of another level of government. Community advocacy activities and campaigns may be part of a short, mid, or long-term strategy, or may represent an urgent and emerging need.

[image] • ACTION
Why is Advocacy Important?
Believe it or not, policymakers want to help the
people they serve, They can't do this without
hearing from you
Change cannot occur without the support of the
people:
• Advocates represent others
• Advocates offer support
• Advocates rally for change
• Advocates educate others

[Audio] The Network Advocacy Arena
Other advocacy groups offer an important source of support, whether financial, emotional or practical. Gaining support from other advocacy groups enable strong and sustainable coalitions, which can increase advocates ability to gain power and achieve their goals (Tarrow & Tilly, 2007).
Groups within the advocacy network arena can include NGOs, other grassroots groups focusing on similar causes, identity groups such as religious or ethnic groups, or trans-national advocacy organisations and coalitions. This arena can be a positive source of support for groups as well as an ongoing challenge; the formation and dissolution of like-minded coalitions is a constant feature of social movement dynamics.. 

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Other advocacy groups offer an important source of support, whether financial, emotional or practical. Gaining support from other advocacy groups enable strong and sustainable coalitions, which can increase advocates ability to gain power and achieve their goals (Tarrow & Tilly, 2007).

Groups within the advocacy network arena can include NGOs, other grassroots groups focusing on similar causes, identity groups such as religious or ethnic groups, or trans-national advocacy organisations and coalitions. This arena can be a positive source of support for groups as well as an ongoing challenge; the formation and dissolution of like-minded coalitions is a constant feature of social movement dynamics.

[Audio] SOCIAL MOBILIZATION
Social mobilization is the process of bringing together allies to raise awareness of and demand for a particular program to assist in the delivery of resources and services and to strengthen community participation for sustainability and self-reliance. 

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Social mobilization is the process of bringing together allies to raise awareness of and demand for a particular program to assist in the delivery of resources and services and to strengthen community participation for sustainability and self-reliance

[Audio] ALLIES "Allies" include decision- and policy-makers, opinion leaders, NGOs such as professional and religious groups, the media, the private sector, communities and individuals. Social mobilization generates dialogue, negotiation and consensus, engaging a range of players in interrelated and complementary efforts, taking into account the needs of people. 

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“Allies” include decision- and policy-makers, opinion leaders, NGOs such as professional and religious groups, the media, the private sector, communities and individuals. Social mobilization generates dialogue, negotiation and consensus, engaging a range of players in interrelated and complementary efforts, taking into account the needs of people

[Audio] KEY ELEMENTS OF SOCIAL MOBILIZATION 1. Partnership building and networking 2. Community participation 3. Media and special events to raise awareness
4. Advocacy to mobilize resources and effect policy change. 

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3. Media and special events to raise awareness

4. Advocacy to mobilize resources and effect policy change

[image] • A process of
motivating
communities to
organize in a
cohesive group
for an active
participation
towards their
own
development

[Audio] 5 MAIN APPROACHES TO SOCIAL MOBILIZATION
1. POLITICAL MOBILIZATION
2. COMMUNITY MOBILIZATION 3. GOVERNMENT MOBILIZATION
4. CORPORATE MOBILIZATION
5. BENEFICIARY MOBILIZATION. 

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[Audio] DIFFERENCES. DIFFERENCES. Approach PoliticallGovernment mobilization Community mobilization Corporate mobilization Client mobilization Targets National policymakers, government officials, or agencies Local political, religious, social leaders; NGOs; women's groups; etc. National or intemational companies (to carry appropriate messages, product labeling) Activities Lobbying, meetings Community meetings, mass media, celebrity events, World AIDS Day Meetings, mass media Trainings, support TB patients, family members groups, mass media. 

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Approach
PoliticallGovernment
mobilization
Community
mobilization
Corporate
mobilization
Client mobilization
Targets
National policymakers,
government officials, or
agencies
Local political, religious,
social leaders; NGOs;
women's groups; etc.
National or intemational
companies (to carry
appropriate messages,
product labeling)
Activities
Lobbying, meetings
Community meetings,
mass media, celebrity
events, World AIDS
Day
Meetings,
mass media
Trainings, support
TB patients, family members
groups, mass media

Advocacy
Changes: policies, programs, funding, political
commitment, media coverage.
Targets: decision-makers, community leaders,
people with influence, media.
Successes: helpful policies, better programs,
more funding, more discussion of TB
among politicians, positive coverage
of TB in media.

[Audio] Activity
Recall an advocacy or social mobilization activity you joined/participated and share key points/strategies used. Approach Target(s) Activities
Outcomes. 

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Recall an advocacy or social mobilization activity you joined/participated and share key points/strategies used.   Approach  Target(s)  Activities Outcomes

References:   https://granicus.com/blog/mobilising-community-through-advocacy/ https://commonslibrary.org/what-is-the-difference-between-advocacy-and-activism/ https://ntlp.go.tz/other-activites/acsm/ https://commonslibrary.org/what-is-the-difference-between-advocacy-and-activism/ https://granicus.com/blog/mobilising-community-through-advocacy/ https://www.slideshare.net/jerieldesilos/soc-mob-2014-with-notes

ADVOCACY AND SOCIAL MOBILIZATION 

Scene 0

Good day everyone! Today we will talk about ADVOCACY AND social mobilization  
 I am your presenter Mr  Elmerson L Baranao

avatar

Module 1
Topic 5: Advocacy and Social Mobilization its Differences and Relationship
Module Objectives:
At the end of the module
 you should be able to: 1. Discuss the following concepts: advocacy
 communication and social mobilization and other related concepts
2. Illustrate/Describe a concept map showing the relationship among these concepts.

ADVOCACY
Advocacy' is a broader term that encompasses a range of practices
 from awareness-raising through to community mobilization campaigns.


Advocacy is the core activity of all social movements: the "act of persuading or arguing in support of a specific cause
 policy
 idea or set of values" (Cox & Pezzullo
 2016
 p.177).

Advocacy works primarily to change the behavior of public leaders or decision-makers. 
 
Advocacy
 like all forms of public interest communication
 takes place in complex
 dynamic discourse arenas. These arenas include the social environments and physical settings where advocates' interactions with other individuals and groups generate particular decisions or outcomes (Jasper
 2019).

It is when individuals come together and advocate for change on a particular shared cause
 that a social movement is formed. Other components of these social movements include campaigns
 tactics and outcomes.
 
Advocacy 'works' when advocates are able to persuade others that their cause is just. It is not about competition; but instead about the ability of different public interest groups to engage the goals and interests of other players in the arena (Jasper & Duyvendak
 2015).

best PRACTICE OF ADVOCACY

Best practice advocacy begins with a clear and realistic 'ask' supported by evidence. That ask is most effective when it represents community sentiment.
Generally
 advocacy strategies and campaigns aim to influence:
funding and resources
infrastructure priorities
policy change
process change

Levels of Advocacy
Self
 Individual
 Systematic

Why do you need to advocate? 
Advocacy is required when there's a clearly identifiable and pressing need or issue that you (as a local government) can't respond to on your own or is the responsibility of another level of government.
Community advocacy activities and campaigns may be part of a short
 mid
 or long-term strategy
 or may represent an urgent and emerging need.

The Network Advocacy Arena
Other advocacy groups offer an important source of support
 whether financial
 emotional or practical. Gaining support from other advocacy groups enable strong and sustainable coalitions
 which can increase advocates ability to gain power and achieve their goals (Tarrow & Tilly
 2007).
Groups within the advocacy network arena can include N-G-O-s
 other grassroots groups focusing on similar causes
 identity groups such as religious or ethnic groups
 or trans-national advocacy organisations and coalitions. This arena can be a positive source of support for groups as well as an ongoing challenge; the formation and dissolution of like-minded coalitions is a constant feature of social movement dynamics.

social mobilization
Social mobilization is the process of bringing together allies to raise awareness of and demand for a particular program to assist in the delivery of resources and services and to strengthen community participation for sustainability and self-reliance

ALLIES 
"Allies" include decision and policy-makers
 opinion leaders
 N-G-O-s such as professional and religious groups
 the media
 the private sector
 communities and individuals. Social mobilization generates dialogue
 negotiation and consensus
 engaging a range of players in interrelated and complementary efforts
 taking into account the needs of people

KEY ELEMENTS OF social mobilization 
1. Partnership building and networking 
2. Community participation 
3. Media and special events to raise awareness
4. Advocacy to mobilize resources and effect policy change

5 Main Approaches To Social Mobilization
1. Political Mobilization
2. Community Mobilization 
3. Government Mobilization
4. Corporate Mobilization
5. Beneficiary Mobilization

Activity
Recall an advocacy or social mobilization activity you joined/participated and share key points/strategies used.
 
Approach 
Target(s) 
Activities
Outcomes

 References:   https://granicus.com/blog/mobilising-community-through-advocacy/ https://commonslibrary.org/what-is-the-difference-between-advocacy-and-activism/ https://ntlp.go.tz/other-activites/acsm/ https://commonslibrary.org/what-is-the-difference-between-advocacy-and-activism/ https://granicus.com/blog/mobilising-community-through-advocacy/ https://www.slideshare.net/jerieldesilos/soc-mob-2014-with-notes    
