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Top Lux Salon and Spa will provide beauty

services and sell cosmetics to customers. 
Some of the services the business will 
provide are hair-cutting, braiding, and 
styling, waxing and hair removal, 
massages, facials and skincare 
treatments, manicure and pedicure, and 
tanning. The business will sell and use 
quality and safe products to meet customer 
needs.

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Spa will provide 
quality services at 
affordable prices.

Moreover, it will sell 
branded, quality, and 
cheap products to the

customers to meet 
their needs. The firm 
will hire professionals

who understand 
clients’ features, 
including skin and 
hair types and other 
factors, to determine 
the beauty products 
that best suit them.

more conscious 
about the beauty 
products they use;

emphasize being 
sustainable and 
ensuring that its 
operations protect 
the environment.

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To provide friendly, personalized services through highly skilled professionals and superior

quality products to enhance our clients’ beauty and self-confidence.

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
High quality of products and services

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Providing organic and natural products

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No online appointment booking facility

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created by Slidesgo, including icons by Flaticon,

Top Lux’s primary goal is to provide the community with a 
beauty and cosmetology company that addresses all 
customers’ needs. The company will offer products and 
services targeting all populations, regardless of their 
gender, age, ethnicity, and socioeconomic status. Most 
companies in the industry focus on one gender, either 
males or females. However, Top Lux will target both 
genders yet providing services in different rooms. The firm 
will offer personalized services to address individual needs. 
Moreover, it will use sustainable products and minimize 
pollution from its services and products. Thus, Top Lux’s 
primary goal will be to meet customer satisfaction through 
quality and affordable products and personalized services.

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Quality Dimensions, Measures, and Metrics

talked about beauty 
services 
dependability and 
accurately

dresses and other 
salon employees 
to help and assist 
customers in their 
beauty needs

hair dresses and 
other employees 
and their ability to 
allow customers to 
trust them while 
conducting the 
beauty services

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Top Lux will provide services and sell products that result in customer satisfaction; 
they should meet their needs. The firm will assess this service quality by collecting 
customer feedback by asking them to comment on products and services. The 
company will conduct surveys through questionnaires, either through emails, phone 
texts, or asking the clients to fill them on paper. Better ratings and positive feedback 
will demonstrate Top Lux’s ability to satisfy customers.
Top Lux will seek to provide reliable and responsive services to meet customer 
needs. For instance, it will give appropriate customer services and advise clients 
accordingly based on their needs and requirements. Top Lux could also offer 
services during special occasions like weddings and photoshoots. The company’s 
services should be reliable, available throughout. Top Lux will assess these quality 
dimensions through the collection of feedback and evaluating customer satisfaction 
levels.
Customer loyalty is another quality dimension to evaluate Top Lux Salon and Spa. 
Loyal customers are those that return for more products and services based on the 
perceived quality. Moreover, it will assess the referral rates. Therefore, Top Lux will 
assess customer loyalty based on return rates among clients and referrals.

Top lux S&S QC

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