TRAINING MARKETING TOOL

8. Media monitoring tools These marketing tools scan the web and inform you of conversations that are relevant to your company, product, or brand. These tools scan, for example, social media sites, forums, blogs, and videos. In a Huffington Post article, Matthew Collis, a marketing and communications professional, makes the following comment: “Media monitoring lets you discover what people are saying about you online so you can jump in and respond or react to conversations, decrease the spread of negative PR, and even help increase awareness of your product, service, or organization.”.

9. Customer loyalty programs Customer loyalty refers to the likelihood that existing customers keep coming back. In other words, how frequently customers come back for more again and again. It differs from brand loyalty. Among marketing tools that many small businesses overlook, customer loyalty programs are one of the most common. This is a pity. It is much cheaper and requires less time to get an existing customer to buy your products than new ones. Some studies suggest that it costs seven times more to get a new customer to buy from you than an existing one..

10. Customer loyalty programs Customer loyalty refers to the likelihood that existing customers keep coming back. In other words, how frequently customers come back for more again and again. It differs from brand loyalty. Among marketing tools that many small businesses overlook, customer loyalty programs are one of the most common. This is a pity. It is much cheaper and requires less time to get an existing customer to buy your products than new ones. Some studies suggest that it costs seven times more to get a new customer to buy from you than an existing one..

10. Automation Automation tools are marketing tools that save a lot of time. Marketers can save time wasted doing those daily tasks like saving files and emails to spreadsheets. Some tools allow you to create chains of applets. In other words, simple conditional statements or ‘if this then that’ statements. IFTTT (IF This Then That) is one of those services. It works with Facebook, Twitter, Fitbit, Google Drive, and Gmail. There are hundreds of marketing tools out there. They all sound fantastic when you read about them. Many of them are fantastic! However, be careful. You will only need a few of them. Be selective..

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