Name: Lauren Thompson Final Project
Uploaded: 2021-12-11
Duration: 4 min 37 s
Description: Green Clean Media Advertising Solutions for Success.

Green Clean Media Advertising Solutions for Success. 

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Green Clean Media Advertising Solutions for Success

Reaching an audience, Exceeding expectations, Celebrating success

Green Clean’s Challenges. Reaching target audience Educating target audience on the advantages of Green Clean products over traditional cleaning products Standing out among competitors in the eco-conscious product market. 

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Reaching target audience Educating target audience on the advantages of Green Clean products over traditional cleaning products Standing out among competitors in the eco-conscious product market

Green Clean’s Target Audience. College-educated Women Age Group 30-65 Income $40,000-125,000 Stay at home moms Work at home moms. 

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College-educated Women Age Group 30-65 Income $40,000-125,000 Stay at home moms  Work at home moms

Green Clean’s Marketing and Advertising Goals. Maximize exposure to target audience while minimizing expense in doing so Create lifetime value for our target audience Improve awareness and education of the benefits of choosing Green Clean products over its competitors Increase brand awareness and engagement across multiple social media platforms. 

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Green Clean’s Marketing and Advertising Goals

Maximize exposure to target audience while minimizing expense in doing so Create lifetime value for our target audience Improve awareness and education of the benefits of choosing Green Clean products over its competitors Increase brand awareness and engagement across multiple social media platforms

Green Clean’s Strategy. Develop marketing and advertising strategies that maximize impact while minimizing cost and carbon footprint Utilize social media to grow brand awareness, education and influence Broaden audience reach through multiple media advertising avenues. 

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Develop marketing and advertising strategies that maximize impact while minimizing cost and carbon footprint Utilize social media to grow brand awareness, education and influence Broaden audience reach through multiple media advertising avenues

How to Implement Media Advertising Solutions. A E R. 

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How to Implement Media Advertising Solutions

Facebook & Instagram Create Business Page/Account Set up advertising  Cosmopolitan Magazine Create ad campaign Purchase ad space YouTube Create a channel Set up Google Ads Campaign

Facebook & Instagram. Green Clean can become a household name with the use of Facebook and Instagram. These platforms give Green Clean the ability to educate the public on their brand, advertise their products, inform consumers of events and news and grow the brand’s trust and reputation through customer recommendations and reviews.. 

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Green Clean can become a household name with the use of Facebook and Instagram. These platforms give Green Clean the ability to educate the public on their brand, advertise their products, inform consumers of events and news and grow the brand’s trust and reputation through customer recommendations and reviews.

Cosmopolitan Magazine. Cosmopolitan reports a total audience of 62 million. This 62 million is made up of: 13M Print audience 1.5M YouTube Subscribers 29M Digital and Snapchat Visitors 1.6M Twitter followers 12.3M Facebook followers 3.6M Instagram followers 473K TikTok followers 865K Pinterest followers. 

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Cosmopolitan  reports a total audience of 62 million. This 62 million is made up of: 13M Print audience 1.5M YouTube Subscribers 29M Digital and Snapchat Visitors 1.6M Twitter followers 12.3M Facebook followers 3.6M Instagram followers 473K TikTok followers 865K Pinterest followers

The advantages of advertising with Cosmopolitan is their reach. Statistically it is well-known within the Green Clean target audience and one ad campaign will gain exposure across multiple platforms.

YouTube and Google Ads. o OYouTube -Broadcast Yours, v. C wwN.youtube.com. 

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o
OYouTube -Broadcast Yours, v.
C wwN.youtube.com

Create a channel to post informational and educational content Grow following through subscribers and their interactions with videos Utilize Google Ads through platform

The proposed budget is divided among Social, Interactive and Legacy media. The proposed allocated amount for each media type is 30%, 25% and 45%, respectively.. 

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The proposed budget is divided among Social, Interactive and Legacy media.  The proposed allocated amount for each media type is 30%, 25% and 45%, respectively.

Green Clean Advertising Budget Legacy Media Social Media Interactive media 0.45 0.3 0.25

With thoughtful and goal-driven planning, Green Clean has the potential to reach more households in the United States than ever before. Employing media advertising strategies that use social media, legacy media and interactive media in conjunction with each other will expand the Green Clean brand awareness, build trust with its consumers and create a global impact that will last generations.. 

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With thoughtful and goal-driven planning, Green Clean has the potential to reach more households in the United States than ever before. Employing media advertising strategies that use social media, legacy media and interactive media in conjunction with each other will expand the Green Clean brand awareness, build trust with its consumers and create a global impact that will last generations.