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[Audio] Procurement is much more than simply buying goods and services. Effective procurement management ensures that organizations maximize value, protect integrity, and support long-term sustainability. The first objective is cost efficiency. This means not just focusing on the lowest purchase price, but looking at the total cost of ownership. That includes maintenance, operating costs, and even disposal at the end of the lifecycle. By doing this, organizations achieve real value for money. Next, transparency and fairness. Procurement decisions must be open and competitive. Every qualified supplier should have a fair chance, and ethical standards must be maintained throughout the process. This builds trust, both internally and with external stakeholders..