PowerPoint Presentation

[Audio] Hey, welcome. Thanks for your interest in Beluga Health. In this video, I'm going to walk you through what I call "Telehealth 101" — the four components you need to start a telehealth business..

[Audio] Whether you're building a weight loss brand, a peptide company, a hormone replacement platform, or anything in between — Starting a Telehealth business can be confusing, daunting, and overwhelming. From regulatory, HIPAA compliance, payment processing, Technology, Medical Directors, Fulfillment, just to name a few, the barrier to entry feels like a tangled web So Let's break it down..

[Audio] [THE FOUR PILLARS OF TELEHEALTH] There are four key components to every telehealth business. Think of them as four quadrants. You need all four to operate — but you don't have to own all four yourself. Marketing & Brand - This is your Customer Acquisition Technical Infrastructure - The engine that makes it all work Clinical - The Doctor Network Fulfillment - The last Mile.

[Audio] [PILLAR 1: MARKETING & BRAND — Customer Acquisition] The first pillar is Marketing and Brand. This is your website, your landing page, your app, your customer acquisition — your advertising, your outreach, your community, your communication..

[Audio] This is what you do. Nobody is going to touch this for you, and frankly, you don't want them to. Your brand is your business. When a customer lands on your site and clicks "Start My Consultation," that's where Pillar 1 ends and Pillar 2 begins..

[Audio] [PILLAR 2: E-COMMERCE & INTAKE — The Platform] The second pillar is E-Commerce and Intake. Think of this as the engine that runs your telehealth business behind the scenes. This includes: The patient portal Secure messaging between doctor and patient The medical questionnaire — the intake form your customer fills out Payment capture Automations and reminders Pharmacy routing CRM tracking — who's paid, who hasn't ordered, who needs a follow-up.

[Audio] This is essentially "The Telehealth Engine" It's the e-commerce and technology infrastructure that makes the whole thing run. Now — you have two paths here: Path A: Build it yourself / API integration. If you have a tech team, you can integrate directly with Beluga via API webhooks. Your customer completes their intake, and a structured payload gets sent directly to our clinical system. This is Best For Companies with existing development teams or knowledge of building APIs with Logic Based forms Path B: Use a Platform Company. This is the plug-and-play option that provides you with a full Direct To Consumer ecommerce telehealth infrastructure. This comes with Beluga questionnaires and protocols pre-loaded in the backend. This is Best For 90% of new founders. It gets you to market faster, with a professional, compliant experience from day one. You can always build your own tech later — but this gets you in the game..

[Audio] --- [PILLAR 3: CLINICAL — Beluga] The third pillar is Clinical Operations. This is Beluga. We are a 50-state clinical engine that powers digital health brands. We provide: Licensed physicians — MDs and DOs across all 50 states EMR (Electronic Medical Records) — built specifically for this type of telehealth flow.

[Audio] Async and sync visits — form-based or video, depending on the state and the treatment Prescribing, documentation, and compliance — all the things you don't want to deal with Think of us as a 50-state medical group in the cloud that you plug into. We handle all the regulatory and compliance pieces. You focus on your brand and your customers..

[Audio] [PILLAR 4: FULFILLMENT — Beluga or Your Own] The fourth and final pillar is Fulfillment. Once the prescription or lab recuqisition is written, it has to get to the patient. That's the Fulfillment piece..

[Audio] Here you have two options: Option A: Bring your own pharmacy and lab. If you already have a lab or pharmacy relationship, great. You create the parallel order to our prescription and ship directly to your patient. Option B: Use Beluga as your fulfillment partner. We've already negotiated bulk rates with our partner pharmacies and labs. We pass those rates on to you and charge a small facilitation fee. You get the benefit of our volume pricing without having to negotiate anything yourself..

[Audio] [PUTTING IT ALL TOGETHER] So to recap — the four pillars: Marketing & Brand — That's you. Your website, your customers. E-Commerce & Intake — A platform company (or your own tech). The engine. Clinical — Beluga. The doctors, the prescribing, the compliance. Fulfillment — Beluga or your own relationships. The last mile of delivering directly to the patient. You don't have to build a medical organization. You don't have to hire doctors. You don't have to build a tech stack from scratch. You just need to bring your brand — and we help you connect the rest..

[Audio] [OUTRO] If you're ready to explore what this looks like for your specific idea — whether it's peptides, weight loss, HRT, or something else — book a discovery call with us at Beluga Health. We'll walk through exactly which path makes sense for you. Thanks for watching. Let's build something..