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BHAG Trust + Attention = The New Moat In a distribution-first world, Endeavor becomes the global platform that turns trust and attention into enduring companies. TRUST ATTENTION ENDURING COMPANIES WHY THIS MATTERS WHAT ENDEAVOR DOES • Code and capital are becoming commodities • Distribution is harder to build than products • The next great companies start with demand • Recognize distribution-first entrepreneurs • Turn audiences into scalable enterprises • Lead globally before the model is obvious Redefining the Endeavor Entrepreneur for the next decade.