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Axis Direct AXCELLENCE 10th Oct' 22 - 5th Jan' 23 PASSPORT Training at an International location.

Strategy. ETB accounts Data suggests Axis Direct accounts linked to ETB SA have 1.3X higher ARPU vis -a- vis NTB accounts. Subscription Plans Axis Direct accounts acquired with Subscription Plans are of better quality as these are 'market customers' who want discount in brokerage in lieu of advance brokerage Each AD account sourced with 1500 Subscription Plan would be counted as 3 accounts , 5555 Subscription Plan as 6 accounts and 10k Subscription Plan as 10 accounts in the campaign. IB/MB This is aligned to our endeavor to increase AD penetration into ETB SA base . IB/MB- the entire process is completely digital and does not require any KYC documents. Accounts sourced through IB/MB would be counted as 1.5 accounts in the campaign. Every Axis Direct account sourced from an ETB client would be counted as 2 Axis Direct accounts in the campaign..