Emirates and the UAE Airline Industry

Emirates and the UAE Airline Industry. By: Oula Ismail - H00346726 Khyati Khiara - H00359740 Seghen Teklu - H00349168 Javeria Muzammil - H00297601 Bilal Sahib H00336662.

Emirates. Based in Dubai. Most profitable airline worldwide. More than 400 awards for excellence worldwide. Commercial transportation including passenger, cargo and postal carriage services. Located in the center of the map. 142 aircrafts in 2010. (Nataraja and Al‐ Aali , 2011).

UAE Airline Industry. The UAE airline industry.( Uae-icao.gov.ae , 2019) Changing the dynamic of aviation. (O’Connell, 2011) All UAE airport adhere to good customer satisfaction. ( Arif , Gupta and Williams, 2013) Emirates dominates (Hussain, Al Nasser and Hussain, 2015).

Challenges Caused by Covid-19. 1.6bn loss over six months. Revenue up 86 percent however. (France 24, 2021).

PRICING POLICY and PRODUCT QUALITY PRICING POLICY PRODUCT QUALITY 5 4 LOW QATAR mirates BRI TURKISH AIRLINES Gulf Air BELOW AVEP.AGE SH AIRWAYS malayya ayår,€s AVERAGE ABOVE AVEP.AGE.

Destination and Brand Awareness O DESTINATION DESTINATION 250 200 150 100 50 mirares AIRWAYS Gulf Air 50 60 @ Lufthansa TURKISH AIRLINES 70 BRITISH AIRWAYS 80 QATAR 90.

Competitive stance. Fastest growing industry Cost efficient operator Keeping fixed costs low Continues to invest for the growth of its company Provides holistic travel experience.

Porter's 5 forces. Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Threat of substitute products Competitive rivalry.

Growth of Emirates and UAE airline industry. Despite international problems such as sectoral political uncertainty, severe health complications in Asia, and slowing economic demand due to falling oil prices, Emirates will maintain its future growth. By providing quick links between cities, airline industry will benefit customers and the economic sector as a whole. The financial inflows of commodities, capital, people, and thoughts that are the primary driving force of financial progress will be enabled by such virtual links in the air..

Competitive Strategy of Emirates Airlines. 1) Cost leadership - The firm's cost leadership approach aids in providing a competitive edge through cost reduction. The company seeks out many providers who can deliver excellent services at a reduced cost. Emirates Airlines is also boosting its market share by offering a low price for its services while still making a profit. Simultaneously, the corporation invests in innovation in order to cut service costs. 2) Differentiation strategy - By funding in research, technology, and development opportunities, this approach outlines the business apart from its competition. Emirates Airlines provides consumers with higher-quality services at a reduced cost. In the airline sector, higher quality and price distinction are critical components of customer service. This is due to the fact that adopting this company approach diminishes the firm's profit..

Analysis for Emirates Airline.

PEST analysis for Emirates airline. Political Government influence on decision making The relationship of the government with destination country influences the performance. Economic Expected increase in airline travel demand Fluctuation of oil prices Disappearance of airlines eg . Malaysian impact the reputation of the industry Social Increase in tourism sector will increase revenue and price due to increase in demand Reduction in prices due to higher competition will increase the demand hence increasing revenue. Technological Innovation of new navigation to Kabul airport will increase the demand for the services..

Growth strategies. To achieve growth the company needs to implement: Market development strategy Market penetration strategy Diversification strategy.

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