EXPLORING THE RELATIONSHIP BETWEEN STUDENT PROFILES, TIME SPENT ON SOCIAL MEDIA, TYPES OF SOCIAL MEDIA PLATFORMS USED, AND IMPACT OF SOCIAL MEDIA ON ACADEMIC FOCUS

EXPLORING THE RELATIONSHIP BETWEEN STUDENT PROFILES, TIME SPENT ON SOCIAL MEDIA, TYPES OF SOCIAL MEDIA PLATFORMS USED, AND IMPACT OF SOCIAL MEDIA ON ACADEMIC FOCUS.

INTRODUCTION. Excessive social media use harms academic focus, leading to lower performance. Studies show that it reduces attention on studies (Meier & Reinecke, 2020) and is linked to lower grades (Giunchiglia et al., 2018). In the Philippines, high social media use impacts students’ health and studies (Archivido et al., 2023). This research explores how time spent on social media and platform types affect students' focus and performance, aiming to balance online engagement and education..

STATEMENT OF THE PROBLEM. 1.How can the respondents’ profiles be described in terms of: 1.1 Sex 1.2 Grade level 1.3 Strand 2. How can the time spent on social media by the respondents be described in terms of: 2.1 Daily usage 2.2 Study disruption 2.3 Homework completion.

STATEMENT OF THE PROBLEM. 5. Is there a significant difference in the impact of social media on academic focus when respondents are grouped based on their profile? 6. Is there a significant difference in the time spent on social media when respondents are grouped based on their profile? 7. Is there a significant difference in the types of social media platforms used when respondents are grouped based on their profile? 8. Is there a significant correlation between the impact of social media on academic focus and the time spent on social media? 9. Is there a significant correlation between the impact of social media on academic focus and the types of social media platforms used?.

CONCEPTUAL FRAMEWORK.

METHODOLOGY. Design: Quantitative Research Method Population and Sampling: ECBNHS Students from S.Y. 2024-2025 Questionnaire: Researcher-made Data gathering Procedures: Survey Data Analysis: Independent Sample T-test and ANOVA Ethical Considerations: Informed Consent, Confidentiality, Right to Withdraw, Data Integrity, and Ethical Reporting.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

RESULTS AND DISCUSSION.

CONCLUSIONS. Based on the findings, students should adopt disciplined habits when using social media, focusing on academic purposes like accessing resources and engaging in discussions. Setting boundaries to limit distractions and prioritizing study time is essential for maintaining academic focus. Teachers are encouraged to incorporate digital literacy programs to help students use social media effectively for learning, with activities like workshops on time management and critical evaluation. Educators can promote platforms such as Google Classroom and Zoom to support productive learning..

RECOMMENDATIONS. Administrators should implement policies that encourage responsible social media use and offer training sessions for students to manage online activities effectively. Additionally, fostering a supportive environment where students can seek guidance will help them balance social media and academic responsibilities. Future research should explore the impact of social media content on academic focus and examine the role of personality traits in moderating its effects..

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THANK YOU!. Researchers:. Magrata, Gary Dela Cruz, Brian Joseph Frenilla, Lenard Oquindo, Iresh.