A Business Plan of Restaurant
Presented at: IQRA University
Presented by: Ishawar Kumar. 

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A Business Plan of Restaurant
Presented at: IQRA University
Presented by: 
Ishawar Kumar

Team Members of Des Pardes
Executive Manager
Marketing Manager
Operation Manager
Finance manager
Human Resource Manager. 

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Team Members of  Des Pardes
Executive Manager
Marketing Manager
Operation Manager
Finance manager
Human Resource Manager

MENU
Executive Summary
Main purpose of this restaurant is to provide
peaceful atmosphere as well as hygienic food.
Menu •
Appetizers
•
Salads
•
Desi Menu
•
International Cuisines
•
Fast Food
•
Additional Side Lines
•
Sweet Tooth
•
Chillers and Beverages
•
Breakfast
Location Sindhi Muslim. 

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MENU
Executive Summary
Main purpose of this restaurant is to provide
peaceful atmosphere as well as hygienic food.
Menu 
•
Appetizers
•
Salads
•
Desi Menu
•
International Cuisines
•
Fast Food
•
Additional Side Lines
•
Sweet Tooth
•
Chillers and Beverages
•
Breakfast
Location 
Sindhi Muslim

Core Values
• Customer Service
• Teamwork
• Hygienic & Quality Food
• Ambiance. 

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Core Values
• Customer Service
• Teamwork
• Hygienic & Quality Food
• Ambiance

• Monday to Friday: 12:00 - 01:00 am
• Sat-Sun: 12:00 – 02:00 am
• For Breakfast:
• Monday to Friday: 07:00 – 10:00
Des pardes timings will be;. 

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• Monday to Friday: 12:00 - 01:00 am
• Sat-Sun: 12:00 – 02:00 am
• For Breakfast:
• Monday to Friday: 07:00 – 10:00
Des pardes timings will be;

Swot Analysis
Strengths:
• Hygienic food
• Location
• Taste of food
Weaknesses:
• No food chain
• Limited budget
• No parking area
SWOT Analysis
•
Hygienic Food •
Location •
Taste of food Strengths
Weaknesses
No food chain Limited Budget No parking area. 

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Swot Analysis
Strengths:
• Hygienic food
• Location
• Taste of food
Weaknesses:
• No food chain
• Limited budget
• No parking area
SWOT Analysis
•
Hygienic Food 
•
Location 
•
Taste of food 
Strengths
Weaknesses
No food chain 
Limited Budget 
No parking area

Swot Analysis
Strengths:
• Hygienic food
• Location
• Taste of food
Weaknesses:
• No food chain
• Limited budget
• No parking area
SWOT Analysis
Conscious of healthy food
Income level
Events
Opportunities
Threats
Competitor Culture. 

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Swot Analysis
Strengths:
• Hygienic food
• Location
• Taste of food
Weaknesses:
• No food chain
• Limited budget
• No parking area
SWOT Analysis
Conscious of healthy food
Income level
Events
Opportunities
Threats
Competitor 
Culture

Target Market
• Families
• Office Workers
• Students/Youngsters. 

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Target Market
• Families
• Office Workers
• Students/Youngsters

Promotion Strategies
• Offer Free Meal
• Make Website
• Special Pricing
• Social Media. 

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Promotion Strategies
• Offer Free Meal
• Make Website
• Special Pricing
• Social Media

• Discount Offers
• Social media Competition
• Small Events
• Discount Offers
• Social media Competition
• Small Events
Value Addition. 

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• Discount Offers
• Social media Competition
• Small Events
• Discount Offers
• Social media Competition
• Small Events
Value Addition

New Ideas
• Ozonated Chicken
• Organic Spices
• Renowned Chefs
• Dress Code of Waiters and Waitress
New Ideas
• Ozonated Chicken
• Organic Spices
• Renowned Chefs
• Dress Code of Waiters and Waitress. 

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New Ideas
• Ozonated Chicken
• Organic Spices
• Renowned Chefs
• Dress Code of Waiters and Waitress
New Ideas
• Ozonated Chicken
• Organic Spices
• Renowned Chefs
• Dress Code of Waiters and Waitress

• Hyderabadi Food
• Delhi meals
• Sindhi/Punjabi Style
Customization
• Hyderabadi Food
• Delhi meals
• Sindhi/Punjabi Style. 

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• Hyderabadi Food
• Delhi meals
• Sindhi/Punjabi Style
Customization
• Hyderabadi Food
• Delhi meals
• Sindhi/Punjabi Style

• Hyderabadi Food
• Delhi meals
• Sindhi/Punjabi Style
Interior. 

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• Hyderabadi Food
• Delhi meals
• Sindhi/Punjabi Style
Interior

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• Sales Forecast:
In forecasting we assume that the average expense of regular dishes is about Rs 600 & around 50 person avail on daily basis on the other hand average expense of student is about Rs. 500 and around 54 student daily visit restaurant to avail it.
• Start-Up Costs:
The major part of our investment in are consumed as fixed cost which we are cover into the five years. As a result we deducted Rs 250,000/- two hundred and fifty thousand only) on each month from the revenue as fixed cost expense.
Financial Analysis. 

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Tag line
• Sales Forecast:
In forecasting we assume that the average expense of regular dishes is about Rs 600 & 
around 50 person avail on daily basis on the other hand average expense of student  is 
about Rs. 500 and around 54 student daily visit restaurant to avail it.
• Start-Up Costs:
The major part of our investment in are consumed as fixed cost which we are cover 
into the five years. As a result we deducted Rs 250,000/- two hundred and fifty 
thousand only) on each month from the revenue as fixed cost expense.
Financial Analysis

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Financial Analysis (cont…)
Title of Expense
No.
Unit Cost Total Cost Restaurant furniture & fixtures
10,00,000
10,00,000
Restaurant Equipment -
20,00,000
20,00,000
Restaurant Kitchen Accessories 10,00,000
10,00,000
Advance rent (3 month)
-
300,000
900,000
Interior Expense -
200,000
200,000
Staff salaries
-
500,000
500,000
utilities
-
200,000
200,000
insurance
200,000
200,000
Security charges
100,000
100,000
Marketing -
100,000
100,000
Total 62,00,000
Monthly Expense
Monthly Expense
No.
Unit Cost Total Cost Staff salary
500,000
500,000
Security company
100,000
100,000
Utility Expenses
200,000
200,000
Rent 300,000
300,000
Operational Expenses (Ingredients& other )
150,000 150,000 Total
12,50,000. 

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Financial Analysis (cont…)
Title of  Expense
No.
Unit Cost 
Total Cost 
Restaurant furniture & fixtures
10,00,000
10,00,000
Restaurant Equipment 
-
20,00,000
20,00,000
Restaurant Kitchen Accessories 
10,00,000
10,00,000
Advance rent (3 month)
-
300,000
900,000
Interior Expense 
-
200,000
200,000
Staff  salaries
-
500,000
500,000
utilities
-
200,000
200,000
insurance
200,000
200,000
Security charges
100,000
100,000
Marketing 
-
100,000
100,000
Total 
62,00,000
Monthly Expense
Monthly Expense
No.
Unit Cost 
Total Cost 
Staff  salary
500,000
500,000
Security company
100,000
100,000
Utility Expenses
200,000
200,000
Rent 
300,000
300,000
Operational Expenses  
(Ingredients& other )
150,000 
150,000 
Total
12,50,000

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Financial Analysis
Break-Even Analysis
Office Staff
Total Cost Revenue
20,00,000
Operational cost (Monthly)
12,50,000
Fixed cost
250,000
Profit / Loss
500,000. 

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Financial Analysis
Break-Even Analysis
Office Staff
Total Cost 
Revenue
20,00,000
Operational cost (Monthly)
12,50,000
Fixed cost
250,000
Profit / Loss
500,000

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Des Pardes
Fusion of Taste Tag Line. 

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Des Pardes
Fusion of Taste 
Tag Line

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