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Make Your Dream a Reality and Get Your New Business Off the Ground

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Many people dream of starting their own business.  But starting a business is a daunting task, so most don’t pursue their dreams. You’ll learn step-by-step how to start your own successful business.

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Develop an entrepreneurial mindset Combine your lifestyle vision and your values in your business Find a business that uses your strengths and talents

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Identify your target audience  Find a profitable niche Select a business model that fits your needs

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Design a viable product or service to kick-start sales Run a legally established business Get branding basics in place

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Set value-based prices  01 Formulate a marketing plan 02 Set the date for your first launch and plan it 03

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Use key metrics to track your business’s progress Set up systems to increase your efficiency and save time

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Take a minute to think about what you want to get out of the course. Write down three skills you expect to gain.

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Module 1 – Develop a Mindset for Success

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Learn what it takes to be an entrepreneur and how ready you are to kick-start your business.

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Why exactly do you want to start a business? As you encounter challenges, your big “why” will keep you going. Without this, your motivation and focus will dissipate.

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Remind Yourself of Your Big “Why”       Set Clear, Concreate Goals to Keep You on Track       Surround Yourself With People Who Motivate and Inspire You        Do Something You’re Passionate About and Really Good At How to Stay Motivated When Starting a Business:

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A mindset is a fixed set of ideas we all maintain about a certain subject. It determines how we react to certain situations. Don’t let your mindset interfere with your success.

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By looking at your beliefs and asking questions, you can change your mindset. All successful people know the importance of having the right mindset.

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Positive Thinking Learn from Failure Delegate to Others Love Learning  Take Risks Follow – Through  Remain Flexible  Set Goals Keep Good Company Know when to Give Up

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Connect with Other Entrepreneurs 1 Attend Events 2 Revisit a Dilemma 3 Delegate Minor Tasks 4

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Quick Win:  Complete the checklist in the Action Guide Keep asking yourself “Why?” Write down 3 actions to help you develop the entrepreneurial mindset.

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Module 2 – Define Your Driving Vision and Values

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Identify the vision you hold of your life moving forward and how your core values fit into this vision and influence your business.

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Your vision depicts your big “why” coming to fruition. Your personal vision and your business vision will be closely tied. Start with a written vision statement.

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“To have fun in my journey through life and learn from my mistakes.”  	- Sir Richard Branson, Founder of The Virgin 	  Group.

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A Vision Statement  Sets Out High-Level Goals Inspires You Contains Feelings and Emotions Motivates You Is Written in the Present Tense

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Values highlight what we stand for and represent our unique essence. They guide our behaviour, like a personal code of conduct.

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1. Write down the personal values you hold.  2. Group these values into related themes.  3. Identify the most important ones.  4. Rank them in order of importance.

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Once you know your personal values,   you can use them to choose your company’s values.

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How Will Your Personal Values Help You Create Your Business?

Looking at values will help you design how your business will operate.

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How do I Want Others to be Treated? How Will I Run My Business to Stay True to Values? Where Do I Need to Pay Particular Attention to Values?

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Quick Win:  Brainstorm some notes for a vision statement.  Complete the values exercise in your Action Guide.   Ask yourself the questions listed.

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Module 3 – Pick the Right Business for You

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Add your strengths to your vision and your values from the last module. Clarify your business idea and the revenue you want to be bringing in.

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What are you really good at? What do you find really easy to do? Does your particular expertise match up with your interests?

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You may not be clear on the details, but you can probably identify the type of activity you want to make a business from.

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Write down Write down your business idea. Use Use as much detail as you can. Look If you’re struggling, look at the things you love doing and find easy to do.

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You need to determine a revenue target. This is how much you want your business to earn in a certain period of time. Then, you can price your product or service accordingly.

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Complete the table in the Action Guide.  Quick Win : Write down your business idea. Follow the step-by-step process to identifying your monthly financial goals.

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Module 4 –  Identify Your Target Customer and Your Niche

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Investigate how profitable your business idea could be  Identify your ideal client

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Is there an existing demand in your chosen business area?  Can you provide a unique solution?  Can you add value to the existing market?

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You’ll find these answers by doing research Research is crucial no matter your business project

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Google and YouTube Spend time looking at the websites and videos on the first page. Amazon Several thousands listings means a good market.

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Make notes from your research – this is valuable information. This is just a guide to start you off.

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Identify your target customers. People who want and need what you have to offer. They’re probably already purchasing similar products from someone else.

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Research demographics; Age, gender location, family situation. Help you recognize who your audience is.

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Also research psychographics What books they read, what dreams they have for the future. Tell you about their behaviour and their “why”.

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Find out your customers’ major challenges. The things that worry them, keep them awake at night. Once you know this, you can offer solutions.

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Go Go where your ideal customers hang out online. Ask Then ask questions. Build Now, build a profile of one person who embodies your ideal customer.

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People worry about being too specific.  They think they’ll miss out on business. The opposite is actually true.

Start Your Own Business: Step-by-Step

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