Managing Customer Services Author's Name Institution Affiliation Instructor's Name Due Date

Managing Customer Services Author’s Name Institution Affiliation Instructor’s Name Due Date.

Introduction. Starbucks Corporation is an American multinational coffeehouse chain and coffee company. Starbucks, which was founded in 1971, has more than 28,000 locations in 78 countries, making it one of the largest coffeehouse chains in the world. The company offers a variety of coffee products, including brewed coffee, espresso-based drinks, cold beverages, Frappuccino blended beverages, and various pastries and snacks and an array of food and merchandise The marketing department of Starbucks estimates that during peak hours, the business will see an average of 50 customers per hour, or one customer every 1.2 minutes (Starbucks, 2019). On average, the Starbucks Corporation store in the area receives approximately 24 customers per hour in off-peak hours..

How Starbucks Deals with Higher Number of Customers.

Recommendations for Improvement. The strategies implemented by the Starbucks Corporation store appear to be effective in managing the higher number of customers in peak hours. However, further improvements could be made by ( Mahsyar, S., & Surapati,2020 ) : Offering discounts or loyalty rewards to encourage customers to return. Streamlining the shop's layout to speed up clients' searches for specific items. Utilizing technology such as self-service kiosks and mobile ordering systems. Investing in additional staff training to ensure they are knowledgeable and efficient in their roles..

Throughput Time. The store's capacity is its maximum client throughput in a specified time frame. The average time it takes to service a customer, or throughput time (Srivatsa & Murthy, 2019). For this particular Starbucks location, peak hours can accommodate 50 customers per hour, while off-peak hours can accommodate 24. We're talking about 1.2 minutes of throughput time (50 peak-hour clients and 24 off-peak-hour consumers). This means that it takes on average 1.2 minutes for a customer to be served during peak hours, and on average 2.5 minutes for a customer to be served during off-peak hours..

References. Mahsyar, S., & Surapati, U. (2020). Effect of service quality and product quality on customer satisfaction and loyalty. International Journal of Economics, Business and Accounting Research (IJEBAR) , 4 (01). Srivatsa, C. R., & Murthy, C. R. (2019, July). Throughput analysis of PDMA/IRSA under practical channel estimation. In 2019 IEEE 20th International Workshop on Signal Processing Advances in Wireless Communications (SPAWC) (pp. 1-5). IEEE. Starbucks, (2019). Starbucks coffee shops - Starbucks.co.uk . Starbucks Coffee Company. https://www.starbucks.co.uk/.