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[Audio] Effective leadership in the fast-paced and ever-changing business environment of today requires successful communication. A person should be able to not only communicate a part of information but also inspire and involve his or her teams in fulfillment of effective work in a working atmosphere where each of them can trust each other. An influential art in use by successful leaders is storytelling. It tells him how it bridges the divides of communication, plants emotional ties with the core values, and brings them alive in a live way for the team member. Telling great, relatable stories helps leaders build a culture of trust and cooperation that drives teams to common goals in a manner that is bound, seamless, and efficient..