تحديد نقاط الضعف والقوة والفرص والتحديات

[Audio] Welcome everyone, We are here today to discuss an exciting project developed by U22201324 - Mohamed khalfan Al Ali. This project aims to use digital marketing and social media platforms to reach target customers in order to increase sales and brand awareness for a company based in Dubai, with branches in Ajman and Sharjah, providing online home supplies and personal needs. Let's now dive into the project presentation and learn more about this interesting proposal..

[Audio] Social media has become an integral part of any marketing strategy in the modern digital sphere. Not only does it offer a platform for companies to engage with potential customers, but it is also a great way to create visibility for brands. Furthermore, it can be a successful channel for driving conversions and boosting sales. All it takes is proper planning and execution for social media marketing to become an effective tool for companies of all sizes..

[Audio] Grocery provides home supplies and personal needs online to simplify customers' lives. Having its headquarters in Dubai and branches in Ajman and Sharjah, Grocery is able to satisfy all customers' needs, no matter their location. With a vast selection of products and services, Grocery is a one-stop shop that offers everything from kitchenware to personal hygiene items..

[Audio] The objectives and goals of this social media project are to provide an easy online home shopping experience at the best prices, to increase sales volume, to achieve large financial profits, to enhance brand awareness, and to expand and spread within markets..

[Audio] Our focus is on women and housewives aged 25-65 who seek to save time and simplify their online shopping experience. Additionally, we have a sub-segment of young people between the ages of 16 and 35, of either gender, who appreciate the convenience of shopping online through phone apps..

[Audio] Supermarket shelves are stocked with a vast selection of grocery items, from meat and poultry to frozen food, canned goods, fruits and vegetables and even electrical appliances, so customers can easily find what they need for their home..

[Audio] We have put in place an Action Plan with a rigorous process to guarantee the safe and efficient delivery of all food-products. All vehicles for this purpose are equipped with the requisite equipment to maintain the food products intact and fresh during delivery. Additionally, a specialized customer service team has been established to tackle any issues that may come up and get feedback from customers..

[Audio] We examine marketing channels and the various websites and apps which can be used to access our target audience. We concentrate on the leading social media websites like Facebook, Twitter, Snapchat and Instagram, as well as the Talabat application. Every platform provides specific techniques and capabilities that allow us to get in touch with and communicate with our intended viewers in a more productive way..

[Audio] Social media has become an essential part of our lives. Its platforms offer a great opportunity to stay connected with a wide range of people, as well as to share valuable content with them. For this project, I have concentrated on the three most popular social networks - Facebook, Instagram and Twitter - and I have demonstrated my capability to utilize these networks in order to deliver engaging messages and content to my viewers..

[Audio] It is important to measure the progress of your marketing plan. This means considering the combined efficacy of social media channels and how well they are helping to execute the plan. When deciding which channels to use, take into account their level of popularity and whether they will effectively engage with your target audience..

[Audio] An integrated plan for publishing on social media platforms is important to grow and improve. Such a plan, whether it is done daily, weekly, or monthly, can help to ensure growth and continuity and make the business stand out in a competitive environment. Thank you all for listening..