Social Listing Tools

[Virtual Presenter] Social Listing Tools. Social Listing Tools.

[Virtual Presenter] Introduction to Social Listening Understanding Social Listening Briefly introduce the concept of social listening. Explain that it's also known as social media listening. State the purpose: Analyzing online conversations about your brand and industry. Highlight the importance of understanding your audience. Mention the sources for this information: TechTarget and Sprout Social. "Welcome to our digital marketing course. Today, we'll explore a fundamental aspect of digital marketing - Social Listening. It's often referred to as social media listening, and it's all about understanding what people are saying about your brand and industry online. Let's dive in!".

[Audio] Social Listening Process The Social Listening Process Explain the steps involved in social listening: Monitoring social media channels. Identifying brand mentions and feedback. Analyzing the data to gain insights. “ To effectively engage in social listening, you need to follow a structured process. It involves three key steps: monitoring your social media channels, identifying brand mentions and feedback, and then analyzing the data to uncover valuable insights. Let's break it down.".

[Audio] Why Social Listening Matters The Significance of Social Listening Discuss why social listening is important for businesses: Competitive analysis reveals insights into how competitors are doing based on conversations on social media. Event monitoring enables a company to see how audiences respond in real time to a specific event, such as a virtual conference. Industry trends surface when a company listens for discussions mentioning its industry, using social functions like hashtags.. "Why does social listening matter for your business? Well, it can enhance customer satisfaction, help you keep tabs on market trends, keep an eye on your competition, and even assist in crisis managements.".

[Audio] What to look for in a multi-channel listing tool Luckily for business-savvy sellers, there are plenty of listing tools to pick from, with a variety of features and prices to match businesses and budgets of all size. What should you look for to find the right tool for your eCommerce business? Sales channel integration Sales channel integration is crucial for a listing tool to perform its principal function. Look for a tool that integrates with your current online marketplaces and eCommerce platform, and any that you wish to expand to in the future. If you’re new to eCommerce and not yet selling online, check out SellerActive, which integrates with Amazon, eBay, and Walmart. Editing functionality Being able to edit live and historic listings is a great time-saving feature to have. This means that you can quickly rectify any errors, update product descriptions, and tailor your listings to ensure maximum success. Tools like Zentail also offer the ability to make bulk edits, which is perfect if you sell a high number of SKUs. Importing ability If you’re an active online seller, the ability to import, duplicate and edit live and historical listings could be hugely beneficial for you. The ability to search and import existing marketplace listings is also a handy feature if you regularly add new products to your business that are already sold by other sellers..

[Audio] Saved templates Being able to create, save, and use pre-populated listing templates can supercharge your efficiency – especially if you add new listings regularly. If you sell on eBay, be sure to check that you can import and edit your HTML listing template, like you can on Sellbrite. Variation and bundle compatibility If your products come in different variations (for example colors and sizes) or you sell bundled items together, look for a listing tool that offers this functionality. Check out tools like Listing Mirror that comes with inventory management functionality to automatically update your individual and bundle stock levels..

[Audio] Tools for Social Listening What is social media tools examples Sprout Social Brand24 Brandwatch TweetDeck Zoho Social hubspot “ To make social listening more efficient, you'll need the right tools. These tools help you track and analyze conversations effectively. TechTarget and Sprout Social offer valuable insights into some of the most useful tools for this purpose.".

[Audio] Practical Application Applying Social Listening Discuss practical ways to apply social listening in digital marketing: Monitoring brand mentions. Gathering customer feedback. Tracking industry trends. Making data-driven decisions. Encourage the audience to explore social listening in their own digital marketing strategies. Video Script for Slide 5: "Now, let's talk about applying social listening in your digital marketing efforts. You can use it to monitor brand mentions, gather valuable customer feedback, keep an eye on industry trends, and make informed, data-driven decisions. I encourage you to explore how you can integrate social listening into your own strategies." This content should serve as a foundation for your digital marketing course, PowerPoint presentation, and video script. You can add further details, examples, and visuals to make the content more engaging and educational for your audience..