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Module 105 Convenient Sampling.
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[Audio] The convenience sampling method is a type of non-probability sampling technique used by researchers to collect data from a population. The primary advantage of this method is that it saves time and resources for both the researcher and the participants. However, critics argue that this method can be biased due to the selection process being based on convenience rather than probability. Additionally, the sample may not accurately represent the larger population if the selected individuals are not representative of the target group..
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[Audio] Convenient sampling involves selecting cases based on ease of access for the researcher. Researchers often choose cases that are readily available, such as television shows or newspaper readers. However, this method of sampling is not random and cannot be used to generate accurate generalizations about the population being studied. The sample obtained through convenient sampling may not be representative of the population being studied. As a result, researchers must exercise caution when using this method and consider alternative approaches to ensure the validity and reliability of their findings..