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‘’THE EVOLUTION OF NETFLIX FROM DVD RENTAL SERVICE TO ONLINE STREAMING ERA ‘’

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Introduction Vision Mission Situation Analysis SWOT Analysis Conclusion

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Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD-by-mail service. Back then, people would sign up for a subscription and receive DVDs in the mail to watch at home. It was a convenient way to rent movies without having to go to a physical store. In 2007, Netflix introduced its streaming service, allowing subscribers to stream movies and TV shows directly to their computers. This marked a major shift in the way people consumed entertainment. Over the years, Netflix expanded its streaming library and began producing its own original content, like the popular series "House of Cards" and "Stranger Things. "Today, Netflix has millions of subscribers worldwide and is one of the leading streaming platforms. It continues to release new original content and license popular shows and movies from other studios. It's pretty amazing how Netflix has evolved from a DVD rental service to a global streaming powerhouse!

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Netflix's mission is to entertain the world by providing a wide range of streaming entertainment content, including movies, TV shows, documentaries, and more, accessible anytime, anywhere, on various devices. They aim to continuously innovate and create compelling original content while enhancing the viewing experience for their subscribers

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Their vision includes creating original and diverse programming, utilizing technology for personalized recommendations, and expanding globally to reach audiences worldwide. They aspire be the leading entertainment platform, constantly innovating to deliver immersive and engaging experiences to their subscribers.

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Netflix ,  was primarily known for its DVD-by-mail service. Users would sign up for a subscription and receive DVDs in the mail, which they could keep for as long as they wanted. They would then return the DVDs in prepaid envelopes to receive their next selection. Netflix had a large catalog of DVDs available for rent, giving customers a wide range of choices

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After Netflix made the shift from a DVD rental service to a streaming platform, it experienced significant growth and became a dominant player in the entertainment industry. Here's the situation of Netflix after the transition:
 1. Expanding Content Library 2. On-Demand Viewing 3. Personalized Recommendations 4. Disrupting Traditional TV

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Extensive Content Library: Netflix had a vast collection of movies and TV shows, which gave them a competitive advantage in the streaming market.  Brand Recognition: Netflix had already established itself as a trusted and popular brand in the DVD rental industry, which helped them gain a loyal customer base during the transition.

Limited Content Licensing: During the transition, Netflix faced challenges in securing licensing agreements with major studios and networks, resulting in a relatively smaller content library compared to traditional cable TV. Dependency on Internet Infrastructure: The success of Netflix's streaming platform relied heavily on the availability and quality of internet connections, which could be a limitation in certain regions or for users with slower internet speeds.

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Growing Trend of Digital Content Consumption: Netflix capitalized on the increasing demand for streaming services, as more people were shifting towards digital content consumption. Global Expansion: The transition to a streaming platform allowed Netflix to expand its reach globally, entering new markets and catering to a diverse audience.

Competition from Established Players: As Netflix entered the streaming industry, it faced competition from established players like Hulu and Amazon Prime Video, who already had a foothold in the market. Piracy and Illegal Streaming: The rise of piracy and illegal streaming posed a threat to Netflix's revenue and subscriber base, as users had alternative ways to access content without paying for a subscription.

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When Netflix made the shift from a DVD rental service to a streaming platform, it had a huge impact on their revenue. So, the shift to streaming was a game-changer for Netflix's revenue. This transition opened up new avenues for revenue generation, as streaming allowed them to attract a larger customer base. With the convenience and accessibility of streaming, more people were inclined to subscribe to Netflix's service, leading to a significant increase in their revenue. This growth was further fueled by their investment in original content, which became a major draw for subscribers. Overall, the shift to streaming had a tremendously positive impact on Netflix's revenue, propelling them to become a dominant player in the streaming industry

[Audio] As technology rapidly changed Netflix had to quickly adapt and move in a new direction to stay afloat. This shift from D-V-D rentals to online streaming allowed Netflix to become a leader in the entertainment industry. Through the introduction of its own original content Netflix has become a powerhouse within the industry changing the way in which we access and enjoy our favorite shows and movies. With this transition Netflix revolutionized the entertainment landscape and is now one of the most popular streaming services in the world.. 

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In conclusion, Netflix made a major shift from being a DVD rental service to becoming a popular streaming platform. This transition allowed people to stream movies and TV shows directly to their devices, making it more convenient and accessible. With the introduction of original content, Netflix has become a powerhouse in the entertainment industry. It's pretty awesome how they adapted to the changing times and revolutionized how we enjoy our favorite shows and movies!

20220301042- KRANTI DHAWALE , 20220301009- SRUSHTI JAGDALE. 

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20220301042- KRANTI DHAWALE     ,   20220301009- SRUSHTI JAGDALE

PowerPoint Presentation

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Good morning everyone. Today
 we will take a look at the remarkable story of Netflix's evolution from a D-V-D rental service to a leading global streaming powerhouse. Get ready to discover how this remarkable business has revolutionized the way we access and watch content. Let's begin!

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Founded in 1997
 Netflix started out as a D-V-D rental service and has since grown to become the world's largest streaming service. It now reaches over 190 countries and has revolutionized how people watch movies and TV shows. Through strategic marketing
 technological advancement and an extensive library
 Netflix has transformed how people consume entertainment. This presentation will look at Netflix's history and go into detail on the changes that have allowed it to become a global phenomenon.

In 1997
 Reed Hastings and Marc Randolph revolutionized entertainment with their introduction of Netflix as a D-V-D rental service. It was a convenient alternative to physical stores
 but it was not until 2007 that Netflix truly changed the way people consumed entertainment. The company launched its streaming service
 which allowed subscribers to stream movies and TV shows directly to their computers. Since then
 Netflix has expanded its streaming library and released its own original content
 leading it to become one of the world's premier streaming services with millions of subscribers. This evolution of Netflix from D-V-D rental to a streaming powerhouse has been an incredible success story.

Netflix has certainly evolved considerably over the past twenty years; from a D-V-D rental service in 1998 to a highly regarded streaming platform now. It began with the idea of transforming how users watch movies and TV shows
 and now offers a great selection of unique content at any place and any time. Netflix has certainly reworked the way people enjoy entertainment
 and its dedication to creating attractive and gripping content for its members has been the foundation of its success.

Over the last ten years
 Netflix has completely changed the way we enjoy entertainment. From a rental service that only offered D-V-D-s
 it has evolved into a global streaming network with interactive features and continuous innovation. Through the use of technology
 Netflix has created tailored recommendations and pushed the boundaries of content delivery
 allowing fans from all over the world to access their vast library of originals. This remarkable transformation has enabled viewers to benefit from a more immersive and enjoyable viewing experience. With its clear commitment to constantly advancing the entertainment industry
 it is clear that Netflix is here to stay.

Netflix is an online streaming service that focuses on providing entertainment through streaming. Customers can watch their favorite movies and shows anytime
 anywhere
 from a wide selection of content from different content creators. It originally started as a DVD-by-mail service but has since become one of the most popular streaming services in the world.

Netflix successfully made the transition from a D-V-D rental service to an online streaming platform. Its content library
 on-demand viewing
 and personalized recommendations have disrupted traditional television
 granting Netflix a dominant position within the entertainment industry.

Netflix has revolutionized the entertainment industry
 transforming the way people consume media. Its innovative approach to the media industry has led to tremendous success. Netflix has a vast range of content which has been key to their success
 as well as their established brand recognition gained during the transition. There were challenges faced
 such as limited content licensing and dependence on internet infrastructure
 but Netflix has still provided a reliable and convenient streaming service to millions of households globally.

Netflix has transformed from a D-V-D rental service to a streaming service that has successfully expanded its reach globally and appeals to a diverse group of viewers. However
 they have had to compete against established players such as Hulu and Amazon Prime Video and combat piracy and illegal streaming. Nonetheless
 Netflix has remained one of the predominant figures in the streaming industry.

Netflix made an incredibly successful shift from a D-V-D rental service to streaming. The convenient and accessible streaming drew in a larger customer base
 leading to a much higher revenue. Furthermore
 investments in their original content portfolio also drew in more subscribers
 further increasing their revenue. Overall
 the transition to streaming had a positive effect on Netflix's revenue and positioned them as one of the top streaming services in the industry.

As technology rapidly changed
 Netflix had to quickly adapt and move in a new direction to stay afloat. This shift from D-V-D rentals to online streaming allowed Netflix to become a leader in the entertainment industry. Through the introduction of its own original content
 Netflix has become a powerhouse within the industry
 changing the way in which we access and enjoy our favorite shows and movies. With this transition
 Netflix revolutionized the entertainment landscape and is now one of the most popular streaming services in the world.

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