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INTRODUCTION
Decathlon is founded by Michel
Leclercq from France in 1976. It has
more than 1,600 stores in many
countries and regions. One of the
largest sports good retail in the world.
Vision: The leading company in
each of their brands in terms of
quantity of item that are sold. This is
based on desire to be top selling
company in all brands.
QOO
MISSION: Inspire many people to do
sports activities which can provide
many advantages and pleasure when
one does it and motivate peple that
want to practice sports.
Values: Emphasize honesty in everything
they do in the company and vitality of the
company which is ability of the company to
explore new ideas to make the company
can grow sustainably.

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SECMENTATICN
Target Market
1)Middle Class
• ajority in socioeconomic group
• Usually work in offices, skill labour or professional such as accountant,
doctor, lawyers and others
• They have an income to buy something or to covered expense
• Live in comfortable lives and can buy their necessity without lack.
2)Upper Middle Class
• Their income is higher compare to middle class
• Work corporate job and more to upper management in the company
• They afford to buy luxuries thing, make daily expenses, live comfortable in
luxury lives

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Significance of the
product to consumer
and market
• varieties of products for
different types of sports
• lower price
Types of consumer
product
shopping products:
PRCDUCT
Specification of the
product
Sports equipment
Sports accesories
clothing
footwear
backpack and bag
Warranty period
2 years of warranty from
the date of purchase.
•
•
Benefits and
function
complete range of product
for one sport
unique product
make sporting equipment is
accessible
•
•
less frequent of purchase
higher price
commonly compared among
other brands.
Fewer outlets

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PLACE
• Place is the location where customer can get and buy the product or services of the business
• marketing channel is the way that the business or company use to distribute their product or services
• It will make organisation depend between one another to ease the transfer of ownership as product move
from producer to consumer.
TYPES OF MARKETING CHANNEL FOR DECATHLON
The company also have open
three outlets at Singapore.
There are 6 store of Decathlon
at Malaysia which located in
RETAILER
The company have almost 800 Kuala Lumpur and Selangor.
They also open for online
stores around the world.
The country of origin of purchase for customer.
Retailer is an intermediaries channel that
focus to consumers as primary function.
This channel will reducing number of
transactions required by customer and
make sure that the good is available in
one location and easy for consumer to
buy it.
decathlon is in Spain and in this
country alone there are about
100 stores.

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PRCMCTICN
It is set of communication or set of activities that used to spread words about the products which influence
potential customers in making purchases
• Promotion also make their existing customers in loyal purchasing the product from the business.
• Promotion also assist the potential customers by giving guidance in process of making the decision and
meet their expectation of products that they want.
TYPES OF PROMOTION TOOLS
PUBLIC RELATIONS
the good relationship between the
business and public people. The
public is posted the good
information about the company
when they satisfied with the service
that offered.
ADVERTISEMENT
It is the most important toolsh
every business. This to ensure they
are able run in competitive
environment that makes customers
choose them over competitors.
SALES PROMOTION
Sales promotion is entitled for the
holders of membership card which
are given for free to their loyal
customers. It is a short term tactics
in gather more customers and
become loyal to the Decathlon.

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