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SimplyBiz. Commercialisation Plan 2022. For small business, by small business.

Page 2 (10s)

Creating integrated member experiences. Position Improve our relevance and offerings.

Page 3 (29s)

Market Positioning. Businesses looking to market their products and services to the right customers.

Page 4 (51s)

SUPPORT. Purpose. Provide small businesses with real support, real-time so they can do business better and special focus on wellness.

Page 5 (1m 18s)

Retention. Start. 01. Toolkits – Monthly curated content from specific pillars for members only.

Page 6 (1m 43s)

Magazine & mid-month mailers PROS Vehicle to showcase/advertise SimplyBiz Vehicle to direct traffic to our activations and competitions and what we are doing Seasonal information CONS Not delivering registrations Seasonal theme not flexible Content repetitive Theme in market too long Not exclusive to members.

Page 7 (2m 11s)

Toolkit Content. Monthly curated content from specific pillars. Download exclusively available to members only . Articles Tools/templates Thought leader chats/masterclasses How-to videos Member advertorials/adverts Marketplace opportunities Offers, vouchers or promotions.

Page 8 (2m 31s)

Mailers Content. Monthly mailers designed to showcase the following: Toolkits – work the ‘gets’ Platform features, benefits and offers Competitions Winner features.

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Content Creation Hub. A Digital Content Art of Storytelling Hub that is designed to transform lives and uplift, upskill and create youth business owners SimplyBiz will sponsor 3 candidates for a 1 year apprenticeship SimplyBiz will receive banking sector naming rights and exclusivity They will be trained by experienced video content producers These 3 apprentices will produce storytelling content for selected small businesses identified through SimplyBiz, as well as content for SimplyBiz itself.

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Play on bee theme – Treasure hunt with potential perils Hide honey pot in the Wizard sections Place clues on social media that they must go looking for First X people to find all 3 score and win the prizes (AVO offers, coaching, laptops, cell phones, data, headsets) But there are hidden dangers in the codes – may be a honey badger stealing the stash, natural disasters etc. There can also be helper bees that can get you extra prizes or insurance against dangers ( emphasise strategy and need to plan for ‘what if?’) Possibly try ‘like n share’ our post and you may win an insurance card or a helper bee… improve engagement &/or Introduce a business to SB and win an insurance card or helper bee.

Page 11 (3m 55s)

About increasing their access to markets Aimed at our missing middle, Nedbank appreciation Position the Marketplace Tell us how being procurement-ready would shift your business and stand a chance to win: (Panel selection) Win either an external provider procurement course (Henley / CVC https:// collectivevaluecreation.co.za /about) or win a seat at a Procurement café (joint venture with a supplier) Alternatively win an e-commerce site? Build in learning about do’s and don’ts of e-commerce Win X hours with a procurement specialist to ensure your business is compliant – certification? Win RX in cash to buy stock upfront/operational capital Get Featured on SB.

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About funding and pricing for profit Mechanics and logistics to be determined post YIG SimplyBiz Digital Café Position funding pillar and funding guide Aimed at our members Based on YIG Competition entry form – Selection and stand a chance to win Win seat at Café Win follow up coaching & thought leader guidance. Specific, not general. Alternatively win an e-commerce site? Win X prizes Get Featured on SB.

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Elevate our members B2C offers on Avo Masterclass on e-commerce Competitor analysis Get the SMEs and partners loaded Update Shifting Gears Improve SEO.

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Feb NEWSLETTER 1 SimplyBiz Toolkit Nedbank support TBC Teasers – Directory ad competition launch NEWSLETTER 2 Directory ad competition Nedbank support TBC Teaser – Story Telling Hub DIGITAL MEDIA FOCUS Toolkit, competition, pillar promo & special day posts PRIZE FULFILMENT # nomayini unlock advertising x 1 COMPETITOR ANALYSIS REPORT Mar NEWSLETTER 1 Logo & Branding Toolkit Nedbank support TBC NEWSLETTER 2 Directory Ad competition announcement Nedbank support TBC DIGITAL MEDIA FOCUS Toolkit, winners, pillar promo & special day posts STORY TELLING YIG 2021 Winner feature PRIZE FULFILMENT # nomayini unlock cash x 1 Directory Ad competition x 1 STRATEGIC ALLIANCES (Associations, hubs, chambers, markets) REPORT Apr NEWSLETTER 1 Start-up Toolkit (lifecycle wizard) Nedbank support TBC Teasers – Lifecycle Wizard competition NEWSLETTER 2 Lifecycle Wizard competition launch Nedbank support TBC Teaser DIGITAL MEDIA FOCUS Toolkit, competition, pillar promo & special day posts STORY TELLING Testimonial PRIZE FULFILMENT # nomayini unlock toolkit x 1 REPORT May NEWSLETTER 1 Growth Toolkit (lifecycle wizard) Nedbank support TBC NEWSLETTER 2 Lifecycle Wizard competition announcement Nedbank support TBC DIGITAL MEDIA FOCUS Toolkit, winners, pillar promo & special day posts STORY TELLING # Nomayini 2021 Winner feature PRIZE FULFILMENT Lifecycle Wizard x 40 REPORT Jun NEWSLETTER 1 Social media Toolkit Nedbank support TBC Teasers – SAFT competition NEWSLETTER 2 SAFT competition launch Nedbank support TBC Teaser DIGITAL MEDIA FOCUS Toolkit, competition, pillar promo & special day posts STORY TELLING Hub behind the scenes STRATEGIC ALLIANCES (Associations, hubs, chambers, markets) REPORT Jul NEWSLETTER 1 Sales & Marketing Toolkit Nedbank support TBC NEWSLETTER 2 SAFT competition Winner announcement Nedbank support TBC DIGITAL MEDIA FOCUS Toolkit, winners, pillar promo & special day posts STORY TELLING Thought Leader CAFÉ Marketing & Branding Café REPORT Directory Ad Competition SimplyBiz Wizard Competition SAFT Competition Aug NEWSLETTER 1 Procurement Toolkit Nedbank support TBC Teasers – Procurement competition NEWSLETTER 2 Procurement competition launch Nedbank support TBC Teaser – Thought Leader Hub DIGITAL MEDIA FOCUS Toolkit, competition, pillar promo & special day posts STORY TELLING Café Profile PRIZE FULFILMENT SAFT unlock coaching x 20 ACADEMY POPULATION Thought Leader Hub COMPETITOR ANALYSIS REPORT Sep NEWSLETTER 1 Funding Toolkit Nedbank support TBC Teaser – Partnership Hub NEWSLETTER 2 Procurement competition Winner announcement Nedbank support TBC Avo/Marketplace DIGITAL MEDIA FOCUS Toolkit, winners, pillar promo & special day posts STORY TELLING Hub behind the scenes PRIZE FULFILMENT SAFT unlock advertising x 20 Procurement unlock course x 50 ACADEMY POPULATION Partnership Hub REPORT Oct NEWSLETTER 1 Pricing for Profit Toolkit Nedbank support TBC Teasers – Pricing for profit competition NEWSLETTER 2 Pricing for profit competition launch Nedbank support TBC Teaser - Thought Leader Hub DIGITAL MEDIA FOCUS Toolkit, competition, pillar promo & special day posts STORY TELLING Coaching Hub profile with current mentees PRIZE FULFILMENT SAFT unlock cash x 20 ACADEMY POPULATION Thought Leader Hub REPORT STRATEGIC PLANNING FOR 2023 Nov NEWSLETTER 1 Finance/Tax Toolkit Nedbank support TBC Teaser – Partnership Hub NEWSLETTER 2 Pricing for profit competition Winner announcement Nedbank support TBC DIGITAL MEDIA FOCUS Toolkit, winners, pillar promo & special day posts STORY TELLING Get ready for Black Friday & festive season CAFE Pricing for Profit & Finance/Tax (incl Essential Guide) PRIZE FULFILMENT SAFT unlock toolkit x 20 Procurement unlock cash x 50 ACADEMY POPULATION Partnership Hub REPORT STRATEGIC PLANNING FOR 2023 Dec NEWSLETTER 1 Operations & Admin Toolkit Nedbank support TBC NEWSLETTER 2 Happy Holidays Nedbank support TBC Teaser DIGITAL MEDIA FOCUS Toolkit, pillar promo & special day posts STORY TELLING Procurement Winner feature PRIZE FULFILMENT Pricing for Profit x 5 REPORT STRATEGIC PLANNING FOR 2023 Jan NEWSLETTER 1 Trading in Africa/World Toolkit Nedbank support TBC NEWSLETTER 2 Welcome Back Nedbank support TBC Teaser DIGITAL MEDIA FOCUS Toolkit, pillar promo & special day posts STORY TELLING Looking back on 2022 successes STRATEGIC ALLIANCES (Associations, hubs, chambers, markets) REPORT STRATEGIC PLANNING FOR 2023 Procurement Ready Competition Pricing for Profit Competition.