6074MAA Strategic People Management in Aviation

6074MAA Strategic People Management in Aviation. 6074MAA Strategic People Management in Aviation.

Introduction. Find out on the issue of the shortage of ground staff Significant impact on airport operations and the overall travel experience for passengers Explore the root causes of the ground staff shortage, the implications for airport operations and passenger services Why ground staff become shortage? Remote location Generation Culture Differences Average salary is lower than other industry Objective & Solution.

Why ground staff become shortage?. Remote location Generation Culture Differences Average salary is lower than other industry.

Remote location. Airport location are usually far from city centers Long commuting time on traffic Expensive transportation expenses.

2.Generation Culture differences. Young generation prefer flexible working time nowadays Z generation values the meaning of their work and they prioritizing on their mental health Ground staff need to work under routine and stable schedule Young generation holds different concept in work-life balance with other generations (eg. young generation value comfort and informality more than money and job satisfaction).

Challenges of Managing a Multi-Generational Workforce:.

Work-life balance is more important than salary to hongkongers: employer brand research 2022.

3. Compensation problem. Average salary ratio is low (refer to below chart) Not attractive to most of the people (attract and maintain part in HRM cycle) Need to work overtime frequently in order to acquire high salary.

Increase the Z generation percentage inside the HK aviation ground workforce within 5 years Decrease the ground staff turnover percentage from 50% to 40% in the coming 5 years Increase the international worker (10%) inside HK Aviation ground staff workforce within 5 years.

Solution for Generation Culture Differences. Establish a fun company culture Building a strong emotional bondage between colleague to the company Create Corporate Resort apartments for company workers Create trips and activities for colleagues.

Solution for Generation Culture Differences. Establish a strong job meaning to grand staff jobs Repackage ground staff is one of the key element in aviation industry by using different media advertising.

Solution for Generation Culture Differences. Help staff to establish their expected work life balance Allow staff to have more flexible work hours Provide specific services for different types of workers (like Providing Child Care Services to their workers).

Solution for Generation Culture Differences. Establish a clean and effective career path to workers Provide different training opportunity to workers.

Maintain Improve the compensation package medical housing benefit the culture of company retirement Development Provide more training to the staff According to benefits of Training (McKenna & Beech 2008) Can help to attract good workers. Leads to a greater volume of work resulting from fewer mistakes and greater rapidity. Improves work performance of existing employees and keeps them up-to-date in specialist skills. The staff will stay in the company. Learning new skill horizontal development Decrease the “miss fit” happen.

Attract. Is the workplace close to home? Willing to communicate with others? Willing to do repetitive tasks?.

Maintain. Development. Grievance and Disciplinary System – Unfair work conditions are one of the reasons why employees feel frustrated..

My Recommendation. [image] RECOMMENDED. Establish an international professional image (eg. Recruiting foreigners who come to Hong Kong on working holiday visas yearly.) Fair and Transparent Appraisal (eg. Management and employees have access to a transparent online platform, where scores are evaluated every month.).

Conclusion. Addressed ground staff shortage in aviation industry Identified causes: remote locations, generational culture differences, compensation problem Proposed solutions: create fun company culture, establish job meaning, offer flexible work hours Suggestion of providing career development opportunities and improving compensation packages Strategies for attract international workers and reduce turnover rates.